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SNAPCHAT

Shop in a Snap

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These days, social media apps are rushing to integrate e-commerce features onto their platforms.

Snapchat is no stranger to this, and the company took another step in that direction by acquiring Screenshop – an app that calls itself “your personal AI stylist.”

The plan for Snap is to integrate this into its augmented reality (AR) e-commerce features.

There are more features expected to be announced regarding this e-commerce push at Snap’s annual developer conference in late May. We’ll keep you up to date!


TWITTER

Making sense of Twitter’s ad offering

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We bet you can’t name all of Twitter’s ad products… Well, neither can we.

The fact that not enough marketers understand all of Twitter’s ad products pushed them to do a rebrand.

The new categories, as explained by the company itself, are:

  • Promoted Ads: These formats can feature images, videos, and various ad features. They can be used in multiple ways across each stage of the marketing funnel.
  • Follower Ads: This format can be used to promote an account to a targeted audience to build awareness and attract new followers.
  • Twitter Amplify: With Twitter Amplify, advertisers can align their ads with premium video content from the most relevant publishers.
  • Twitter Takeover: This category includes the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tab.
  • Twitter Live: With Twitter Live, advertisers can broadcast their biggest moments to the world, and allow an audience to join in real-time.

The old names will be phased out over several months, so don’t expect a sudden change.


SPONSORED BY INSIGHTS

Here’s what’s new with Insights

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It’s been just over a week since we published our second deep dive (on Morning Brew) and the first review for it is in. Dana Wilde, long time newsletter reader, Insights subscriber and mindset & marketing expert had this to say:

“In a word, WOW! I am going to read this a few times, dissect it, implement, and then read it again. Worth the price of admission to Insights a hundred times over.”

You can check out the preview of this deep dive Dana is talking about right here.

With two deep dives and one month of activity, we had a chat with some of our subscribers to get some constructive feedback. Among that feedback, there were also a few words about how Insights is the most helpful for them.

Listen to what they had to say.

Last but not least, we’ve got the Shack live later today for a Q&A.

Starting at 8:30 am Pacific, Nick Shackelford – FB Ads expert – will be joining us for one hour where he will answer your most burning questions on the spot.

Try it out risk free for $99/month. If it’s not for you, you can message us within 24 hours and we’ll refund you.


SEO

Debunking most common SERP misconception

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Brodie Clark and Izzi Smith from Moz worked together to find some common SERP misconceptions. They shared a quiz, got 825 answers then analyzed the data. Here are our three favorite finds:

1) Is it possible to have too much structured data markup on a single page?

No. In the context of SEO there’s no generic ranking factor associated with usage of structured data. However, simply adding more structured data isn’t always a good thing – only use it when it’s relevant.

2) Is structured data (in the context of schema.org) used to generate Featured Snippets on Google?

No, it isn’t. But the structure of content on-page can be often a contributing factor. It’s Google’s system to determine whether the content is suitable or not for Featured Snippets.

3) Do Web Stories make your search result stand out more prominently on both desktop and mobile?

Web Story rich results only appear on mobile devices. On desktop, when users select the result, they suddenly get catapulted into the full-screen experience. It can be odd, sometimes.

Check out the full post for the other three!


ROUNDING UP THE STACK

FACEBOOK: “Layouts” is coming to Facebook’s post creating tools. It will provide you with a range of frames and formats to add to pictures in your post.

GOOGLE: In-depth product reviews will get a boost from Google Search according to this update.

FACEBOOK: More groups will see the comment voting feature on Facebook – a Reddit-style upvote and downvote option meant to surface the best comments.


BRAIN TEASER

If you were to put a coin into an empty bottle and then insert a cork in the bottle’s opening, how could you remove the coin without taking out the cork or breaking the bottle?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The most evil workplace

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“Big wireless” takes the title of “Hell on Earth”, at least according to this very creative skit (and ad) for Mint Mobile.

Yes, Ryan Reynolds is at it again.

And, for some weird reason, we can’t help but watch all his ads. OK, the reason is not weird at all – the ads are simply hilarious!

If you ever feel like you need a boost of creativity, just binge-watch Ryan’s videos.

The whole channel is basically one big collection of promos for his projects and companies!

Oh, and if you had the same question as us – “Who actually plays Satan in all those ads?” – it’s Aaron Reed.

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