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MOBILE

App Stores to become “Our Stores”

App marketers have had enough of Google and Apple.

High fees. Inability to set price promotions. Limited distribution options. App developers and marketers have complained to Congress about this, and they are now getting a positive response.

A bipartisan bill in Congress has been introduced to prevent Apple and Google from imposing restrictions as a result of their duopoly. If this bill is passed, you will be able to:

  • Use your own payment system to charge for apps, in addition to Google and Apple’s.
  • Communicate with app users about “legitimate business offers”.
  • Place your app in third-party stores that Google and Apple will be forced to allow.
  • Promote price reductions on payment systems not owned by Google and Apple.

Neat! Do you know what would be even nicer? If these things happen for Amazon…


TIKTOK

TikTok made me buy this T-shirt

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Filtered vs. unfiltered.

According to EConsultancy, this is the main difference between advertising fashion on Instagram and TikTok. Take Gucci products, for example. If you look on Instagram, you’ll see heavily photoshopped models wearing those clothes. If you go on TikTok, you’ll see viral videos mocking those same IG models.

Hashtags: Many fashion brands are capitalizing on TikTok hashtags that get a lot of views. #TikTokfashion, for example, has over 17 billion views. More niche hashtags like #cottagecorefashion have 14.6 million views.

Interest vs. followers: Unlike Instagram, TikTok’s algorithm recommends content based on your interests rather than the people you follow. So the viral potential is much higher.

Overdo it and you’re dead: According to a survey conducted by UNiDAYS, 75% of Generation Z do not trust shopping directly from social media. Many of them have smartened up and no longer believe incentivized recommendations from popular Instagram influencers.

TikTok hasn’t reached the point where people think it’s “too commercialized.” Is it only a matter of time before this happens, though? Time will tell. Until then, ignore TikTok at your peril if you sell fashion.


SPONSORED BY TAPONIT

89% of companies are ignoring 54% of customers

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What would happen to your sales if you could make your customers read every marketing message you want?

No more being ignored.

It turns out you can. And you don’t need to force anybody.

You just have to stop ignoring your audience’s preference.

We gave this free marketing guide created by TapOnIt a read and we found out some interesting – and possibly money-making – insights:

  • 54% of customers want to receive promotions through text messages, yet only 11% of businesses do that.
  • 60% of consumers want to be able to respond to text messages sent by businesses. But only 13% of businesses allow this.
  • How to get your marketing messages processed 60,000 faster by customers’ brains – not through SMS.
  • The mindset to not sound like a used car salesman when sending text messages.
  • At what point of an abandoned cart campaign you should send a text message to maximize conversions.
  • When you shouldn’t use text message marketing.
  • How to get through the 160 character limits of SMS marketing text.

Discover this and much more in this free marketing guide from TapOnIt.


SEO

SEO structure for e-commerce website

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SEO can be low-hanging fruit for e-commerce websites. And the first step, before keyword research and content creation, is structuring your store in the right way.

If you’re looking for a guide to do that, look no further than this post by Daniel Cartland.

+ Categories

Depending on how people search for products in your niche, you’ll need to create different categories.

Clothing stores may want to target materials, colors, and product types. A store selling plants will opt for seasonality, level of sunlight, etc.

+ Simple vs configurable products

Depending on how many products you have, you’ll choose between:

  • Each simple product creates its own URL. Each URL would be differentiated by the attributes of the products. This option is better for stores with a limited number of products and allows for targeting of long-tail keywords.
  • Configurable products live on a single URL. The product attributes would live on that same URL. This works if you have a large product range. It prevents the search engine crawler issues caused by an excessive number of URLs.

+ Other types of pages to create:

  • Pages for your products USP: These pages would give customers more information about your brand as well as create more relevance for other queries.
  • Target brand terms: Products FAQs, how-to guides, size guides. Your customers might be searching for your brand to get more information about your product. Don’t sleep on the queries.
  • Supporting content: Be proactive. Think about situations and problems your potential customers may have before knowing your product and provide resolutions via content.

+ The global navigation should contain links to the key areas of the website. Just be sure to avoid linking to every category and subcategory.

Giving too many choices to customers makes it hard for them to decide. In addition, it gives search engines no information about the relative importance of pages.

SEO requires time, but it does bring results when done right. And if you want to implement all these steps, Daniel Cartland’s post goes into more detail.


ROUNDING UP THE STACK

E-COMMERCE: Chase Dimond, Robert Allen, and Amanda Gambill have been working hard to bring together 50+ of the world-classers to share all their best secrets for dominating Black Friday… It’s called The Black Friday Summit, a 100% virtual, 100% live, and 100% free event. Grab your spot.*

ADVERTISING: If you haven’t been keeping up with the whole “advertising is becoming more private” trend, here’s a longer piece to catch up on.

GOOGLE: The new version of Google Ads Editor is officially out.

MICROSOFT: Have you heard of Smart Shopping Ads? Microsoft has them, and these ads are chock-full of interesting options.

INSTAGRAM: The platform wants you to create more Reels. Instagram just added an “Audio” tab to make it easier to find cool songs for your Reels.

YOUTUBE: Who are the content creators who use YouTube Shorts the most? This article has the answer.

CONTENT MARKETING: Medium is feeling the pressure from Substack. The platform will reportedly give writers a nice cut of the subscriber revenue.

*This is a sponsored post.


BRAIN TEASER

A red house is made from red bricks. A blue house is made from blue bricks. A yellow house is made from yellow bricks. What is a green house made from?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Bye, bye, programmers

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Turn English into code. If you’re a programmer, you’ll probably laugh when you hear this. However, there is one word that will most likely turn your laughter into concern: OpenAI.

Yes, the company founded by Elon Musk has announced Codex, a machine learning tool that will translate the English language into code.

And no, it will not translate “create a TikTok clone for me” into a full-fledged application (doesn’t hurt to dream, though). It will, however, generate a pretty nice snippet of code from the phrase “make it the size of the rocketship times 0.75.”

“We see this as a tool to multiply programmers,” says Greb Brockman, OpenAI’s co-founder and CTO.

According to Greg, “programming has two parts to it: you have ‘think hard about a problem and try to understand it,’ and ‘map those small pieces to existing code, whether it’s a library, a function, or an API.’”

The second part is tedious, he says, but it’s what Codex is best at. “It takes people who are already programmers and removes the drudge work.”

So there you have it, folks. Codex will not replace programming…at least as far as we know.

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