Morning Brew runs a hell of a business.
But, newsletter giant that they are, Morning Brew started from the same humble roots everyone does.
Morning Brew first marketing strategy
Before they blew up, the Morning Brew team designed an Instagram Stories ad format that had people tripping over their feet to subscribe—and at a $0.10 cost-per-acquisition (CPA).
For context, it usually costs $3–$6, or more, to acquire high-quality newsletter readers. 10 cents? That’s near-unheard of.
Morning Brew’s ad is simple: a fake online chat-room conversation between Jeff Bezos, Warren Buffett, Elon Musk, and Jamie Dimon.
Why Morning Brew’s ad works
The ad wasn’t comedic genius, it was just a fun concept. And it worked because it was irreverent, unique, and Instagram Stories ads were the perfect medium for it.
The perfect storm.
What you can take away from this
For starters, it wouldn’t hurt to try a similarly-styled ad for your own business.
The ad doesn’t even mention Morning Brew, yet people flocked to subscribe because they felt like the team had humor, and it gave them a sense of what they could expect from the newsletter.
Remember, too, that entertaining people—like this ad did—can sometimes buy enough goodwill for users to check out your product.
And entertaining can often reap huge results.
By the way, this insight was taken from our deep dive on Morning Brew, which you can find in Stacked Marketer Pro. Sign up here if you’d like to read the whole thing.
