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Get behind the scenes of a CRO agency that optimized the funnels of over 300 6- and 7-figure brands and get the complete system to
Double or triple your Conversion Rate and AOV with simple tests you can set up in minutes
Even if you have a small budget, zero coding or design skills, or you’re short on time
If you own an e-commerce store, an infobusiness, or a SaaS company, or you are responsible for the revenue generated by your client’s funnel, then at least once in your life you have probably thought…
“Why the hell do people land on this page but not buy?”

You set up a funnel, drive traffic… but most users leave without buying.
So you start digging into your data. You dissect your funnel.
You ruthlessly analyze your ads…
And then you dig some more.
And when you come out of that big mental hole feeling tired and exhausted, you still don’t have an answer.
“I’m doing everything right, why is it not converting?”
“Is Facebook just sending trash clicks or is my offer not good enough?”
The truth is… following checklists or split-testing CTAs won’t cut it
And running more traffic will just waste more money.
If you get 1,000 visitors, and convert 10 of them, you make $100.
But if you optimize your funnel, and out of the same 1,000 visitors you convert 20, you double your revenue.
All it takes to improve your revenue per user is just three or four strategic A/B tests.
And right here on this page, you’ll discover…
How to make your funnel go from burning money to printing money in just 2 hours and 30 minutes
Let’s start by introducing someone you might not have heard of… but works behind the scenes of 300s of 6- and 7-figure brands to optimize their funnels.
Carlos Valdivia.
Carlos is the founder of Tvrbo, a CRO agency that helped hundreds of brands turn their “meh” funnels into monster funnels.
He has run thousands of tests for hundreds of clients. And on average, he gets results like these from a single test:
- A 21% increase in conversion rate.
- An 18% increase in AOV.
- 30% reduction in CPA.
These are just averages from the thousands of tests he ran. Because in some cases, he achieved incredible results:



So we kidnapped him and forced him convinced him to give away all of the systems, SOPs, frameworks and strategic approaches he follows every time a client goes to him because their funnel is leaking conversions.
Once you get access to them, you will be able to:
Set up simple A/B tests that boost your CR by 20%—and do it on repeat until your funnel goes from leaking money to peaking profits

You can replicate exactly what Carlos is doing to scale his 6- and 7-figure clients for your own business.
All it takes is…
Just 4 simple successful tests can double your conversion rate and your sales.
And it can take as little as 6 or 8 weeks.
Imagine a 2x bigger conversion rate, and twice as many sales.
… Without testing more creatives, increasing ad spend, or doing any work in the back end.
When you have the right strategic approach, it’s that easy.
You set up four or five tests… and boom.
In a few weeks your sales will double.
So, let’s get to this training. How it works. What’s included, and all the other questions you’re probably asking.
Meet your host, Carlos Valdivia
In his first year running CRO programs for businesses, Carlos Valdivia helped clients get a $250,000 uplift in sales. Which is solid, but he wanted to get more…
In his first year running CRO programs for businesses, Carlos Valdivia helped clients get a $250,000 uplift in sales.
Which is solid. But he wanted to get more.
So he took courses, learned from paid consultants, and listened to “thought leaders.”
Most of these people talk about basic stuff, like changing the CTA text or adding social proof here and there.
They have a cookie cutter approach that works for some funnels but bombs for most.
As Carlos ran tests for clients, he realized that changing the CTA on a landing page is not enough to change the fate of a business and turn an average funnel into an ATM….
So he went deeper.
He started building his own conversion optimization process. Test his own ideas.
That’s when he realized the key piece everyone else was missing
Optimizing a funnel is not about running an A/B test.
It all starts with research.
Once you nail the research process, boosting your conversion rate by 80% with a simple test becomes easy.
Imagine going to the doctor, telling them you have a headache, and he pulls out a nail, saying you need an injection.
Your reaction would probably be “What the …”?
Instead, a good doctor starts by asking you questions to find out what issue you have. Asks you to get a blood test. And once he understands your body, your symptoms, and your lifestyle,, he proposes the cure.
The same goes for optimizing your funnel.
First you research what’s stopping people from converting. Then you set up A/B tests.
With the right research, you’ll have a surgeon-like approach to solving the exact problem that is making people leave your funnel without buying.
And once you remove all these small points of friction, the sales will rush through easily.
That’s when the sales of his clients started to skyrocket:




Since then he has run thousands of A/B tests and helped brands like BlackStrap, BellaSkinBeauty, and VOID turn their average funnels into cash-generating funnels, get skyhigh ROAS, and dominate their niches.
And you’re about to discover everything he knows:
What are you getting in this CRO Training?
It’s a 2 hours and a half video training, where Carlos will walk you through all of his systems, SOPs, frameworks and strategic approaches.
Each module is paired with real-life case studies. So you can internalize the principles and then see exactly how to apply them in real life. No fluffy theory. Just actionable insights.
The training is organized in short, 10 minutes lessons. You can finish it all in an afternoon. Or in multiple short sessions.
Intro to Conversion Rate Optimization
- The CRO “Money Trap.” – Why most businesses waste 80% of their optimization budget on the wrong things—and what you should do instead.
- How Carlos generated $250,000 in revenue uplift his first year in CRO.
- What everyone gets wrong about A/B tests and the reverse-strategy to generate optimization ideas that really make you more money.
Tech Stack
- The CRO Toolkit of High-Performing Businesses. The four tools you need to run a complete CRO program from start to finish.
- How to understand what’s going on with your site, like where people are landing, how they converting (or not), where they are dropping off, and when.
- Free tools you can leverage to read and analyze data—no need to rework your budget to afford new gear.
- Why just trusting data will lead to mistakes and money losses—and the qualitative analysis you need to run tests that actually drive impact for your bottom line.
- The overlooked QA tool that can save you thousands of dollars.
- Steal from your competitors (legally!). A simple method to analyze what’s working for competitors and apply it to your CRO strategy.
Research with Google Analytics
- The hidden Google Analytics 4 (GA4) report that reveals why your visitors leave. Most businesses overlook this simple page influence analysis that instantly exposes conversion killers.
- Are you sending traffic to the wrong pages? How to use User Acquisition Reports to redirect visitors to the highest-converting pages—and stop bleeding leads.
- The one metric that tells you if your funnel is working. It’s not conversions, bounce rate, or engagement time. But once you track this, you’ll never miss an optimization opportunity again.
- The “Direct Traffic Trap” that can destroy your conversion rate. This surprising GA4 discovery shows why returning visitors may be bouncing at alarming rates.
- The traffic source breakdown that changes everything. Why cold traffic should never land on your homepage—and where to send it instead.
- Why your collection pages might be costing you sales. A real-world case study where a simple homepage change caused conversions to plummet—and how GA4 fixes it.
- The page that doubles conversions—but nobody visits! – How GA4 revealed a high-converting page that was buried in the site’s structure—and how bringing it forward skyrockets sales.
- The Key Overlap Report: What your buyers have in common. How to use this GA4 feature to find behavioral patterns in your best customers—and then scale based on those insights.
- How a simple cart slider boosted checkouts by 10%. A real-world A/B test that proves how the right small UX changes can drive massive revenue gains.
Heatmaps
- The “dead click” dilemma. How to spot and fix invisible friction points that trick users into clicking things that don’t work—costing you conversions.
- The “Invisible Benefits” problem – Why your most powerful selling points aren’t even being seen—and how moving them higher can increase conversions by as much as 60%.
- Where users click when they’re confused. The hidden behavior pattern that shows you exactly what’s missing on your page.
- The heatmap optimization that boosted conversions by 62%. A simple informational tooltip fixed a major source of user frustration in seconds.
- Why your CTA might be in the wrong place. How a heatmap analysis revealed that the first CTA was actually driving users away.
- How a simple UX fix increased mobile conversions by 86%. A case study shows you can fix navigation friction with one small tweak.
- The biggest mistake with screen recordings: Why most marketers waste hours watching random user sessions—and the smarter way to analyze them.
- The homepage heatmap that revealed a 25% drop in conversions. This one small above-the-fold change caused an unexpected traffic leak.
- Where most marketers go wrong with heatmaps. This is the #1 mistake that leads to false insights and wasted optimizations.
- Why “more video” doesn’t work—a shocking A/B test result that proves not all content increases engagement.
UX Heuristics
- The “system one vs. system two” battle: The two types of decision-making every customer goes through and how great UX triggers both for maximum conversions.
- The hidden forces that control your customer’s buying decisions: Why your logical arguments don’t matter if you don’t first win over their emotional brain.
- Why great UX is more than just “usability.” Why conversion-focused design goes beyond aesthetics and into persuasion—and how to design your webpages for maximum conversions.
- How even small UX roadblocks make visitors abandon your site—and how one form tweak boosted conversions by 40%.
- The 7 psychological barriers that stop people from buying. How to identify and remove the subconscious objections that block conversions.
- The trust factor. How to instantly establish credibility on your website and remove the hidden trust gaps that make visitors hesitant to buy.
- The “motivation multiplier” that gets people to act now.
- The power of “stimulation” in UX. Your product must feel 10X more valuable than its price. This course shows you the exact UX tactics to create that effect.
- Why “buyer’s remorse” starts before the purchase, andow proper confirmation messaging keeps customers excited and reduces refund rates.
- The one-click optimizations that reduce hesitation, speed up checkout, and increase impulse buys.
Competitors Analysis
- How to ethically “spy” on your competitors’ traffic and rankings. Find out where their visitors come from and what’s driving their sales—fast.
- Identify UX and CRO elements your competitors are using to increase conversions.
- The simple homepage tweak inspired by a competitor that led to a 7% lift in conversions.
- The traffic leak report: Where your potential customers are really going. Carlos shows you the step-by-step guide to finding which sites are stealing your audience and how to win them back.
- Reverse-engineering a winning funnel: How to deconstruct a competitor’s entire conversion strategy using just heatmaps, ads, and UX analysis.
- Why adding a simple “almost sold out” tag boosted conversions by 7%.
- What your competitors’ ads reveal about their best-selling offers: The secret to identifying their highest-performing creatives so you can out-market them.
- A breakdown of winning design elements that reduce friction and increase conversions.
- The ultimate competitor research cheat sheet. This proven framework enables you to organize insights from traffic, UX, and ad analysis so you can steal what works and leave what doesn’t.
Customer Insights
- The hidden goldmine inside customer reviews—How one overlooked detail in product reviews led to a 36% increase in mobile conversions.
- Your best optimization ideas are buried inside ad comments—if you know where to look.
- The AI hack that analyzes thousands of comments in seconds. You’ll master sentiment analysis and uncover the exact words your customers use to describe their problems.
- The one question that can 2X your conversions—a simple exit survey trick that tells you exactly what almost stopped someone from buying.
- The quick homepage tweak that resolved customer doubts and boosted revenue per user by 18%.
- Shipping and stock questions that hold the key to conversion rate breakthroughs.
- The strange competitor insight that 3X’ed a landing page’s conversion rate.
- How tracking visitors who view the shipping page reveals their true purchase intent.
- The simple real-time stock and shipping update that lifted conversion rates by 44% in just three weeks.
Optimization Ideation
- How to use strength of evidence and strength of signal to turn all your research into profitable optimization ideas.
- Why small websites can’t rely on GA4 alone. If your traffic is below 20,000 visitors per month, this alternative data source is far more reliable.
- How to choose between two optimization ideas: The decision-making framework that helped one business increase conversions by 53% instead of losing 5%.
A/B Testing
- The A/B testing “shortcut” that saves you weeks of traffic: A strategic way to test multiple elements at once without waiting months for results.
- The no-code tools that let you run experiments without touching a single line of code.
- The QA checklist that saves you from A/B testing disasters—because even experienced optimizers miss these critical pre-launch steps.
Reporting
- The power of organizing A/B test data properly to catch major wins.
- How professional optimizers track, document, and present tests to keep clients engaged and show results.
- How to spot false positives before you waste money implementing them.
- The “90% confidence” rule that saves you from bad A/B test decisions.
- When waiting for enough data isn’t always the best move, and when to call an A/B test even without statistical significance.
- Why some A/B test variations take time to gain traction—and how to spot the ones worth keeping.
Bonus – Upsells
- The psychological trigger that makes customers spend more.
- The #1 cart upsell mistake that kills conversions. If you’re doing this, you could be losing thousands in potential upsell revenue.
- Boost your AOV by 15% with a simple carousel tweak that subtly introduces extra products for higher conversions, without annoying customers.
- How to use price anchoring to make upsells feel like a no-brainer.
- Why repeat purchase upsells outperform most cross-sells and how to profit from them.
Get real life examples and mini-case studies in each module—stuff that works today, no antiquated 2019 tactics
Each module of this course comes with examples and real A/B tests that Carlos ran and/or is running. We want you to give the principles but also the practical tests and strategies so you can easily apply everything you learn into practice—and get results!

Who is this course for:
- Business owners who want to do their own optimization and have more impact in the CRO strategy.
- Agencies and freelancers that want to take their services to the next level.The training will teach you how to properly present CRO tests ideas and results to stakeholders.
- CMOs and marketing directors who want a clear map to follow to create CRO strategies and lead their team effectively when running A/B tests.
- E-commerce, SaaS, infobusinesses. As long as you have webpages to optimize, you can apply the content of this course to any niche or business model.
This training is worth at least $3,000
If you think about it, you’re acquiring a high-value skill that will make more money for years to come—whether for your own business or your clients.
But we’re not going to price it that high.
The Definitive Guide to Conversion Rate Optimization is exclusively available to Stacked Marketer Pro members. It’s part of one of the largest online libraries of marketing courses, playbooks, and reports.
A Stacked Marketer Pro membership is usually $99/month, which adds up to $1,188 per year.
But for our Spring Offer, we’re offering yearly access for just $349—only 95 cents per day.
But this special launch offer expires on June 29th. After that, the price goes back up.
For less than the cost of your daily coffee, you’ll unlock advanced Conversion Rate Optimization training, plus hundreds of other premium courses, reports, and playbooks.
$1,188/year
$349
Or 95 cents per day
Got questions?
I don’t have coding or design skills. Can I still use this?
Absolutely! This course teaches simple, CRO strategies you can implement in minutes. Obviusly, a designer or coder will make your life easier. But most the the changes can be done easily in any webiste builder.
How long does it take?
The whole training lasts 2 hours and 30 minutes. You can consume it in a whole sitting, or go through it at your own pace.
How long do I keep access to the recordings?
For 12 months. Then you can decide if you want to remain a Stacked Marketer Pro member, or leave.
How is this different from other CRO courses?
Most courses give generic advice like “change your CTA button” or “add social proof.” Others, go deep on theory, but they’re difficult to apply. This course is built on the application of CRO principles to the real world. You’ll internalize the principles that stay with you forever. And get real-world examples from a CRO agency that optimized funnels for 300+ six- and seven-figure brands.
I already get decent conversions. Do I really need this?
Even if your funnel is performing OK, small optimizations can double or even triple your revenue per user. If you’re driving traffic but not testing and optimizing your funnel, you’re leaving money on the table.
What else do I get with Stacked Marketer Pro?
Along with this definitive CRO training, you get access to one of the largest marketing libraries online, packed with hundreds of premium courses, playbooks, and reports. We cover media buying, copywriting, email marketing, deep customer psychology, economics, AI and more.
Refund and returns
All sales are final. In case of technical issues with our platform within the first month that prohibit you from accessing the course, please contact [email protected]. If a solution is not found within 48 hours of your first notification, you are entitled to a full refund.
I have more questions. Can I contact you somehow?
Of course! Send us an email at [email protected] and we’ll try to help and answer all further questions.