The loophole.

 

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AMAZON

The Counterfeit Crimes Unit is Amazon’s new ally for brands selling on its marketplace

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Here’s an interesting stat: Amazon spent $500M last year and had over 8k employees fighting fraud and abuse, including counterfeit.

But despite all that effort, some sellers still slipped through the net and Jeff Bezos isn’t happy about it.

That’s why Amazon is establishing the Counterfeit Crimes Unit, which will work with brands and law enforcement to ensure that sellers who try to sell counterfeit goods face more serious consequences than just an account ban.

It’s a move that will help legit sellers and also build more trust around the Amazon marketplace.

We’re interested to see the stats in a year’s time, because in 2019 alone Amazon blocked over 6B suspected bad listings.


FACEBOOK

Live Producer and Groups get some love from Facebook

Courtesy of Mari Smith and Matt Navarra, who shared it on Twitter, we can let you know that the Live Producer received three upgrades:

  • You can upload graphic packages for on-screen graphics during broadcasts.
  • You can queue up comments to show on-screen.
  • Last but not least, you can feature a link on-screen during a live broadcast.

Despite the upgrades, using a third-party tool is still a better option for Facebook Live.

A side note from The Crew: you should expect more progress when it comes to livestreaming on Facebook. Why? Mixer, a streaming platform owned by Microsoft, has recently announced that it is shutting down and is offering creators the option to go to Facebook Gaming. In other words, Facebook is serious about Live.

We said something about Groups too, right? Also thanks to Matt Navarra, we can tell you that Groups will now have a choice of 15 colors for their color theme. This should start rolling out next week.

Anything new with the #StopHateForProfit movement?

More brands are joining, with Ben & Jerry’s and Magnolia Pictures the latest high-profile companies. It’s probably not going to be that big of a hit on the ad spend side, but it’s certainly an image hit that Facebook isn’t ignoring.


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  • Check out commission rates, earnings, total value of sales and all the metrics that will help you see how the product or program is performing for your business.
  • Step-by-step instructions to create all sorts of other reports that might be important for you.

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COPYWRITING

How to be a closer without actually being a closer

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Advertorials can be very effective in unlocking new pockets of traffic that ordinary ads miss. They also warm up the reader before asking for the closing.

However, advertorials are also one of the less understood formats. This is mostly because their purpose is to convert the prospect without being too pushy. This long article from Brandon Leuangpaseuth on the CXL blog clears up a lot of doubts that people have about them.

What problems can advertorials solve?

Compared to classic display ads, advertorials have some unique characteristics:

+ A loophole to get past blockers: Roughly a quarter of Internet users block ads. But advertorials don’t get blocked, so you can reach that untapped quarter of the audience.

+ A way to increase engagement over display ads: According to a report by Facebook, native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads.

+ More space to convert prospects on your product: Instead of straight up asking for a sale, advertorials tell a story, provide product information and, ultimately, build trust. Essentially, an advertorial leads the prospect to the close by building value.

How to write a good advertorial

Brandon Leuangpaseuth highlighted five steps to craft a more effective advertorial. Let’s have a look:

1) Learn how your audience talks about your proposed topic and product: The best way to do this is by researching in forums. One effective way to locate forums is this extension that enables searches for forums.

2) Define your angle: Your piece needs a great narrative. The CXL article provides some interesting examples of effective angles.

3) Strike a balance between informational and promotional content: A good balance might be 70% information and 30% promotion. Once again, you can find some more examples on the CXL post.

4) Write like the publisher: Your advertorial must nail the tone of voice and context of the publisher hosting your piece or the platform on which it is shared.

5) Inspire action at the end: That’s our end goal right? After educating the reader and pre-selling the product, it’s time to close. This is where you softly push the reader into landing on another page to complete the conversion.


ROUNDING UP THE STACK

  • INSTAGRAM: TikTok clone Reels is now rolling out in France and Germany after it was launched in Brazil last year.
  • IGTV: YouTubers are starting to like Instagram TV too. IGTV is making progress on the monetization side of things and creators are seeing it as a good alternative or add-on to YouTube.
  • SEO: How to track featured snippets clicks using Google Tag Manager. That’s what this post explains.
  • LINKEDIN: Introducing LinkedIn’s Recovery Tracker, a feature designed to provide information and stats about the economy’s key areas.
  • SEO: Position changes for numerous sites suggests that Google is cooking up something. Rumors say it could be at least a partial rollback from the May update.
  • PRIVACY: Sundar Pichai announced auto-delete will be the default for activity settings in your Google account.
  • GOOGLE ADS: As the Target Search Page Location and Target Outranking Share bid strategies are no longer available, Google will switch campaigns using these bidding options to Target Impression Share strategy.

BRAIN TEASER

When I am metal or wood, I bring you home. When I am flesh and blood, in the darkness I roam. What am I?

You can find the solution here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

RIP Segway

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The Segway. What can we say about it?

It created massive hype and promised to change the way people thought about personal transportation.

Unfortunately, the crowd just never got behind the iconic two-wheeler as much as the creators wanted.

Instead of being an innovation that disrupted the age-old practice of walking, it ended up just being a gimmick used in a few niche industries such as city tours and security.

If this report by Fast Company is true, there will be no more Segways produced. The company is shutting down production and only keeping a few employees to continue maintenance on the existing devices.

One possible reason the company failed? The product was so reliable that it could be used for over 12 years and 100k miles without a hitch.

So even those niches that were power users rarely needed to buy a new model…


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