We’ve written a lot about landing pages. That’s because, well, we’ve looked at thousands of them. In our deep dives, and in this newsletter, we’ve distilled what works and what doesn’t.
Today, we’ve written a quick-look checklist for your landing pages.
Here’s how to make a landing page checklist
Check your site, check this list, check your site, check this list (you get the idea). If something doesn’t add up, make a quick fix and keep moving.
The items in this list are proven to convert––and they’re used by most of the world’s most profitable brands.
Header
Does the reader know exactly what your product does?
Subheader
Does the reader know the main problem your product solves?
Call to action
Is it above the fold, on desktop and mobile?
Value propositions
Does the reader understand what their life looks like when they use your product?
Length
Are there fewer than 100 words on each block on the page?
Word choice
Does every single word contribute to the point you are making? (Literally, look at your landing page word-by-word.)
Tone
Are you speaking with a positive voice? (E.g. ‘Save time’ instead of ‘stop losing time.)
CTAs:
Do you have an additional CTA midway down, or at the bottom of, your landing page?
Font
Are your fonts consistent? Are you using the same fonts throughout headers, and the same fonts throughout subheaders?
Font size
Is your font big enough that someone with below-average sight could read every word on the page?
And in the end…
If you can answer “yes” to all of the questions, your page is already better than ~90% of landing pages out there. Congratulations!
