The sound of a sale.

 

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FACEBOOK

The good and the bad always go hand in hand with Facebook, don’t they?

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It could all be a coincidence but after many brands, both big and small, planned a boycott in July, Facebook released a report from the EU Commission which sheds some light on how the platform is fighting hate speech.

In short, Facebook is doing better than its rivals. 95.7% of reports are assessed within 24 hours, while Instagram is at 91.8%, YouTube at 81.5% and Twitter bringing up the rear at 76.6%.

Facebook is certainly trying but there is still a way to go. Now for the bad news…

An antitrust case is back on track in Germany

It’s a long story, but we’ll break it down into what probably matters most to you:

  • Facebook collects data from users on the platform, but also through various plugins on websites.
  • A German regulator believes this is too much and is breaking antitrust regulations.
  • The regulator gets a favorable decision but Facebook appeals and has the decision suspended.
  • Facebook loses the appeal and now things are back on track to ban Facebook from combining data.

TechCrunch has a great run down here if you want to go into more detail.

Why does this matter? Because it sets a precedent which others might follow, and not just for Facebook.

So what’s the good news?

Continuing on the data front, Facebook added a feature to help businesses comply with the California Consumer Privacy Act (CCPA). If you’re running campaigns that target people in California, you should enable this.

The second bit of good news is Facebook’s “Summer of Support”. It’s six weeks of training that anyone can join. It’s probably more suited to small business owners that don’t focus on marketing specifically.


INSTAGRAM

Instagram Shopping opens the door for creators

Instagram just announced new Commerce Eligibility Requirements that give more types of businesses access to Instagram Shopping.

What does it change? From July 9, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.

With this new update, businesses must tag products on Instagram from a single website that they own and sell from.

This update is largely about giving creators the chance to sell their own products using Instagram Shopping.

So, if you’re an influencer, just smile 🙂


SPONSORED BY DIGITAP

Become a direct affiliate for the world’s first mobile eSports platform that is 100% in the browser

What’s one of the verticals that only gained the most traction with all the lockdown? Let’s just say the phone was an easy device to use to kill boredom, a lot of the time with games!

Digitap has been at the forefront of mobile games publishing for over 10 years. This year they’ve launched the very first mobile eSports platform and starting today, you can become an affiliate.

Why will your audience love to play games on Digitap?

  • Over 500 games with tournaments, challenges and achievements.
  • All in the browser for quick access and smooth performance.
  • It’s social, which means you can compete against friends.

And what is in it for you as an affiliate?

  • As a direct affiliate, you will be in touch with the people running Digitap.
  • Choice between lifetime revenue share and fixed commission, whichever suits your needs better.
  • Simple application process that takes less than 10 minutes to finish.
  • A vast collection of games, something for any type of demographic so it will be a fit for any audience you have.

Sign up for Digitap’s affiliate program right here.


MARKETING

Useful resources for copyright-free music to use in ads

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It’s no secret that videos are the best ad format for almost all kinds of campaigns. Adding music to your videos only enhances the overall experience for your target audience.

The Crew dug up some good resources for different types of music you can usually use copyright-free in your campaigns.

YouTube Audio Library: Browse through one of the biggest libraries and varieties of clips, filter to find tracks by genre, mood, instrument, duration, or licensing agreement.

Cctrax: If you’re looking for electronica, head to Cctrax. They also cater to a bit of rock, jazz, and modern classical genres. It’s one of the few sites that feature music videos.

FreeSound: The interface might feel old but apart from music, you can also find things like sound effects, noise, people talking, and natural sounds.

Free Music Archive: They work with a lot of artists, curators, radio stations, and Creative Commons enthusiasts to offer a huge collection of music.

Remember to check the licensing details of each track before using for commercial purposes.


ROUNDING UP THE STACK

  • PODCAST ADS: Spotify is testing a feature that lets podcasters embed a link in their episode page. This means you can have a much smoother flow from podcast to website, which will be just one click away.
  • PRIVACY: Safari on macOS Big Sur will block Google Analytics by default. While its market share isn’t particularly high, this will certainly affect your tracking.
  • TWITTER: Are more ads better? That’s what Twitter is trying to find out with this experiment where they increased the frequency of ads in the feed.
  • WHATSAPP: One day they are here, the next they are gone. It’s been just over a week and WhatsApp payments in Brazil are now running into regulatory issues.
  • DATA: Facebook launched an app called Forecast which people can use to crowdsource predictions and collective insights. It’s in beta but it’s certainly interesting for marketers too.
  • GOOGLE MY BUSINESS: Does adding keywords in the business name impact the ranking? This test shows the truth. Hint: It does.

BRAIN TEASER

What happens after it rains cats and dogs?

You can find the solution here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Don’t pull my finger

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Have you heard of a fellow who goes by the name of MrBeast?

He likes to make YouTube videos where he gives away big prizes to friends, family and strangers who compete in outrageous challenges.

He’s now moving that concept to an app in collaboration with MSCHF.

The challenge is simple: Keep your finger on the app the longest and you can get your hands on a prize of up to $25k.

It’s not easy though… If you decide to compete, we recommend you cancel all two-handed plans for the next few days. It starts on Tuesday, June 30th, 2020 at 3pm EST. May your finger be steady!

PS: This is also genius marketing, in case you didn’t notice.


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