The story of losing $150k on FB Ads and biz getting shut down. Building a 7 figure business with just 1 article: Ahrefs CMO deconstructs the whole process. 6 content ideas that drove $9k with email.

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FACEBOOK

Get the most out of your data: 3 new features rolling out

Wassup wassup?

Keeping it quick and to the point, Facebook’s rolling out 3 new ad reporting tools:

+ Cross-account Reporting: This reporting dashboard will allow you to see metrics from multiple ad accounts in one place. You’ll be able to see data such as reach, impressions, and conversions.

This will be most useful for advertisers running multiple campaigns across various accounts.

+ Custom Metrics: This feature lets you create your own custom metrics in order to track more data that matters to you and build reports based on the metrics that best align with your goals.

+ Conversion Path Reporting: Facebook launched Conversion Path earlier this year. However, they’re only now adding the Conversions Path Report to help advertisers identify the publishers in the most frequent conversion paths across channels and devices.

Nothing big, yet some useful features to help you get the most of your data!


BUSINESS

Start-up wastes $150k and goes out of business after finding FB Ads too expensive

We can all agree on the fact that hitting the green zone with your Facebook campaigns is becoming harder and harder. However, flushing most of your revenue on Facebook Ads until going out of business, damn, that’s sad and puzzling at the same time.

And, unfortunately, this is the story of Unicorn, an electric scooter start-up.

The company blew up all their budget on FB & Google Ads but only got 350 orders that they’ll never be able to deliver:

“It saddens me to write this letter but […]we are shutting down operations immediately. We unfortunately do not have the resources to deliver your Unicorns.”

That’s the main message the founder sent to the 350 buyers.

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This is not the first e-scooter company having hard times. And not even giants of this sector like Bird and Lime haven’t yet been able to develop a sustainable model.

Well, putting a lot of Benjis into FB camps is not the way to go when you don’t have a sustainable plan.

Start-up world is tough!


SPONSORED

🤷‍♂️ Building a 7-Figure Potential Business With Just One Article About The *shrug emoji*

Well, this is going to be as insane as it is true.

Whether you are an affiliate marketer, e-commerce owner, agency owner or any other business owner, you would remember the sleepless nights, painful experiences we have had while trying to build a real 6-7 figure business.

Well, we’re going to talk about how someone was able to potentially create a 7-figure business using just one freaking article.

That’s mind-blowing, isn’t it?

The story is brought to us by Tim Soulo, CMO and Product Advisor at Ahrefs.

He was recently invited to speak to speak at Grow with HubSpot in Singapore where he talks about how a single piece of article can be worth a million bucks, with numbers to prove it, and what you should actually be thinking about when creating such content for your business.

You don’t even have to get creative and one can simply reverse-engineer stuff from others. But the final piece needs to a high quality masterpiece.

Learn here how and why this single piece of content got valued at $1M.

After deconstructing how that article which is worth $1M was built, Tim breaks down the main steps anyone can take to recreate it in another niche.

It doesn’t mean it’s easy and of course, there’s no “fool-proof” plan or one size fits all solution but the framework is the same for anyone, whether it’s a big news site like TechCrunch, a powerful marketing tool like Ahrefs or a totally new one-person blog.

We’re sure this has got you all excited and you can’t wait to watch his entire speech to figure out how to do the same.

Here’s the YouTube video that does exactly that.

Aside from the speech, Tim was kind enough to share the slides which you can find in the video description here.


EMAIL

Keep squeezing this holiday season

BFCM is over and we hope you were able to make the most out of it. However, the holiday season is not yet over as we are looking at the Christmas season ahead.

Shoppers tend to buy more of something than they usually would. But at the same time, you would be competing with countless other businesses to reach out to these shoppers.

To help you beat your competitors, Joshua Chin shared some ideas you can use to bring in more revenue using email.

+ Idea 1: 12 days of Christmas. Nothing spells Christmas like the catchy 12 Days song. Play around this theme and prepare 12 different creative ideas for 12 days of marketing. Announce an attractive offer for each day and give different discounts for each day.

+ Idea 2: Presents suggestions for specific people. Help your customer decide faster by sharing with them ideas for specific people like ‘Gifts for your mom’ or ‘for your best friend.’ If possible, add customers reviews for these suggestions and limit the choices to avoid choice paralysis.

Crew tip: If you have a newsletter, you can make a gift guide for your audience, for example we could theoretically create a gift guide for marketers 😉

+ Idea 3: Checklists. Share a pre-made holiday checklist to help them make sure they haven’t forgotten anyone or anything. Point them in the right direction of where they could buy these items. Make the content funny, engaging, useful and not just hard-selling.

+ Idea 4: Boxes and packages: Mix and match relevant products and put together ready-made Christmas boxes.

+ Idea 5: Coupons: Presents shopping can be a tedious task. Some people are just hard at it. Beat this obstacle by giving discounts to your customers and point the final decision toward your items.

+ Idea 6: Personalized year-end review: Emphasize on the connection you made with a particular customer. Ideas on what to include can be: how many times they’ve shopped, how many points they’ve made, or how many times they returned. Be creative, and maybe add more discounts.

There you go. Using these ideas, Joshua was able to rake in $9k with just 1 campaign and we really hope you are able to drive in similar figures using these ideas.


ROUNING UP THE STACK

  • SEO: The much discussed search update is going out globally. In a tweet, Google announced that BERT is now rolling out to over 70 languages worldwide.
  • CHATBOTS: Beware ManyChat users. When you use ManyChat’s new Live Chat feature, make it a habit to check in 2 or 3 times per day to reply to any inquiries. You will have 7 days to re-engage.
  • LINKEDIN: Here’s the Lead Gen Playbook straight from LinkedIn: 10 ways to boost your lead generation strategy on LinkedIn.
  • BUSINESS: A basic list of all the things you should set up before launching your first ad. Facebook Page, Instagram Account, Facebook Ad Account, email flows etc.

BRAIN TEASER

A woman shoots her husband. Then she holds him under water for over 5 minutes. Finally, she hangs him. But 5 minutes later they both go out together and enjoy a wonderful dinner together. How can this be?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Let it sno(rt)w this Christmas

Considering how often big brands mess up with their marketing strategies, it’s not really a surprise to find some that have gone a little too far.

Apparently, Walmart recently announced seasonal Christmas sweaters with three white lines that look similar to nose-candy lines.

It included a picture of Santa Claus with the tagline – “Let It Snow”.

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The product description page on the website read: “We all know how snow works. It’s white, powdery and the best snow comes straight from South America. That’s bad news for jolly old St. Nick, who lives far away in the North Pole.

That’s why Santa really likes to savour the moment when he gets his hands on some Escobar-quality, grade A, Colombian snow. He packs it in perfect lines on his coffee table and then takes a big whiff to smell the high quality aroma of the snow.”

Not sure if the company expected it or not, but our Twitter generation rightfully marked it “The best ugly Christmas sweater copy ever written”.

As expected, Walmart announced that it was just a mistake in the design on behalf of the 3rd party seller and the final product was not even close to what they had actually intended.

Anyway, this is just a reminder that mistakes happen all the time and if there was something that went wrong with your ad campaigns, don’t let that stop you from correcting the mistake.

Don’t let your dreams be memes!


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