Key advertising trends for 2020
The online advertising industry is ever-changing. However, over the last few years, there’s one trend that has stayed constant: Growth!
Worldwide digital ad spending is expected to reach over $375B by 2021. What about some other trends for the coming year, though? Well, that’s what we have right here with this post from Business2Community.
Let’s have a look.
Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018.
Keep in mind that, here, native advertising is referring to something a bit different from what we’re used to. So, it’s not only Taboola, Outbrain, MGID, etc. Rather, the survey refers to native advertising as the ads that emulate the look and feel of the media format in which they appear. So, FB Newsfeed ads, IG Stories Ads, Sponsored Pins, recommended widgets (such as Outbrain), etc.
- Native advertising increases purchase intent by 18 percent.
- The average Facebook user clicks on eight ads per month.
- Mobile ad campaigns are five times more effective than online advertisements.
- Appearing in mobile search ad results can increase brand awareness by 46%.
- 64% of consumers will click on a Google ad when they are looking to buy items online.
- One-third of consumers dislike pop-up ads.
- Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based.
A whole bunch of interesting trends right there. You probably already knew about some of them at least, but these insights now confirm it.
New limitations coming to ad accounts
“Test as many ad creatives as possible.” – That’s something we all like to do for various reasons, right? Maybe to see which creatives resonate with different audiences, or to avoid ad fatigue and keep our ads fresh.
However, starting mid-2020, FB is planning to limit the number of ads a Page can run at the same time.
“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget it spent before the delivery system can optimize and ad’s performance.”
To help you prepare for this change, FB will be releasing a new version of its Marketing API, including an Ad Volume API to show you the volume of ads running or under review in your ad accounts.
In the near future, this API will also include information on the number of ads each Page is permitted to use.
As per FB, this will impact only a small set of advertisers. However, more information on that won’t be available until early next year, ready for the change to come into effect in mid-2020.
Pinterest’s ship sinking?
How many of you out there are leveraging Pinterest? Well, we hope you didn’t double down and buy some Pinterest shares too! Why? Because, after releasing their 2019 Q3 report on Friday, Pinterest stock price plunged 21%.
How come? Simple: They didn’t meet the forecasts.
- Revenue: $279.7M vs $280.6M forecast. Not such a big difference… uh?
- Monthly active users: 322M vs. 311.8M forecast.
- Average revenue per user: 90 cents, vs 91 cents forecast.
However, despite Pinterest not meeting the forecasts, the stats still look fairly promising:
- Q3 revenue grew 47% year-over-year.
- MAU still grew by 28% year over year.
Why the stock price plunge? Pinterest wasn’t able to achieve positive earnings. That’s the main worry for investors, despite the social network’s steady growth.
So, what’s not so good for investors might be fine for us advertisers. The user base is growing, especially outside the USA, making the network less America-focused than it was in the early beginnings.
In the meantime, Pinterest released a new pin format for users that is more visual and personalized.
Now we want to ask this: Anyone out there managing to turn Pinterest clicks into Benjis?
We’re pretty curious.
- GOOGLE: The lead form ad extensions for Search Ads that were rolled out as beta some time ago are now open to all advertisers. Check your ad accounts now.
- SEARCH: SEOs have been trying to understand Google Search algorithm for decades now, with no clarity at all from Google itself. Surprise! This new legislation might require all search engines to disclose their entire search ranking algos.
- LINKEDIN: Remember that boring platform for professionals that nobody uses? It now has 660M members globally and has added 8M new members in US & 7M in India since February.
- E-COMMERCE: Here’s some inspiration from 5 thank-you pages that take post-conversion to another level.
- FACEBOOK: FB is removing its 10-second video view metrics, which includes ’10-Second Video Views’, ‘Cost per 10-Second Video View’ and ‘Unique 10-Second Video Views’. 11 other video view metrics are being renamed.
There is an ancient invention that is still used today in some parts of the world, allowing people to see through walls. What is it?
You’ll find the answer at the end of this email.
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Around the world in $200… the pro way
Yup, you heard that right!
This Delta Chi member used a loophole to game Emirates Airlines, booking a $60k trip for just $200.
This trip, covering 11 cities, 7 countries & 5 continents around the world was booked under the guise of a round-trip flight from New York to Melbourne. Masterstroke, right?
All first-class flights that would take him from Singapore to Australia, Asia, Europe, North America, Africa, and back home. In an Emirates suite, 30k feet up in the sky.
How was he able to do that? Well, a crazy air-miles redemption that had never been done before.
And it wasn’t going to be easy. In fact, it is a bit complicated and tricky, but the fact that he was able to think through the whole process and actually pull it off stupenta-fantabulous.
Interested in the whole case study and want some inspiration ahead of the holiday season? Check out his loophole milking strategy here.