TikTok
The US ban is becoming more real
Dear TikTok, Sell or else. From, the US government. Over the weekend, the US Congress passed a bill that would require ByteDance—TikTok’s owner company—to sell the platform or be banned. A similar bill was passed a little while ago, but the new one gives ByteDance a bit more time to mull over the decision: Nine…
New ad controls and insights, plus an update on the ban
Sometimes it’s good to be fussy about what others think of you… TikTok is offering advertisers more control over where their ads appear with two of its latest features: Category Exclusion allows you to decide whether your ad shows up next to four non-standard categories (like gambling, for example). Vertical Sensitivity allows you to choose…
The “Search” keeps evolving, ban might have implications that go way beyond TikTok
If you’ve ever downloaded a video off TikTok, you’ll be familiar with the little branded outro video that plays at the end. You may be surprised to know that the video contains the search term used to find the video. The term also appears at the bottom right, so it’s pretty difficult to miss it….