Time-saving

sponsor

 

 

SOCIAL MEDIA

Video is huge on Facebook. Short-form video is getting huge on Instagram and YouTube

Yesterday, all of the major social media companies released their quarterly earnings. If these reports have taught us anything, it’s that video is huge and only getting bigger:

Why we care: We already know that video is huge. But when we think of short-form video, we mostly think of TikTok. With big platforms reporting significant traction for TikTok-lookalikes, it seems that short-form video is slowly becoming a major content format.

Maybe it’s time to start a short-form video platform… We could call it “Quibi”. Good idea?


GOOGLE

We have 3 interesting Google Ads updates

Two are positive, and one is, shall we say, “neutral”.

Our favorite update: The second one. If you’ve been doing Google Ads and are tired of doing the same thing over and over, Ads Scripts are your kool aid.


SPONSORED BY ANDROID INTELLIGENCE

Learn tons of time-saving Android shortcuts

article-image

Ready to fly around your phone like a pro?

Check out the all-new Android Shortcut Supercourse. It’s a free e-course that’ll teach you all sorts of efficiency-enhancing Android magic.

No cost, no catch — just pure Android awesomeness.

And please don’t share this with your iPhone-using friends. We don’t want anyone to be jealous of you and your new found powers.

As one reader put it, “Most of these tricks are only known by the people who write the software.” Now you can know, too.

You can sign up for free in two ways.

The old-fashioned way: Submit your preferred email for free here to get the supercourse.

The fast way: Use the same email you use for the Stacked Marketer newsletter to get the course with one click.


SEO

An underutilized strategy to gain backlinks

article-image

Guestographics.

According to Nadya Khoja, Venngage has used this strategy for years to gain backlinks and improve their SERP.

And she explains what they are and how to make them in this post.

Guestographics are simply guest infographics. They are the result of a collaboration with another brand. Their content will be enhanced by your infographic design.

Why should you create a guestographic?

You can easily build backlinks for certain types of pages, such as surveys, blog posts, or interviews.

But what about pages that require unique or specialized anchor text? Like a landing page?

It gets difficult. Even in this case, offering to design a guestographic can help you get more positive responses.

Why? Everyone loves visuals. They’re easy to skim. In the content-rich online space, visuals are more effective at engaging users.

According to these link-building statistics, original research and visuals are a killer combo in marketing.

6 steps to improve SEO with guestographics

1) Find the right content: A huge post with multiple subheaders is hard to condense in an infographic. Simple list articles tend to do better.

Head over to your favorite SEO tool and look for posts like “10 tips for”. Or be more specific: “10 tips for content marketing”.

2) Pick websites based on your personas: You must create guestographics starting from content that is relevant to your audience.

3) Make sure the content has relevant keywords to your website: To signal authority to Google, you should acquire backlinks from pages that contain keywords related to your brand.

4) Creating the guestographic pitch: Once you have a list of content pieces that would benefit from a guestographic, it’s time to reach out to content editors.

Here’s an example of a message you can send.

5) Design a memorable infographic: To make your job easier, get an outline of the content you’re going to link to. Try to get the following from the content editor:

  • Primary headers
  • Bullet points
  • Preferred colors
  • Brand colors and fonts
  • Brand logo
  • Call to action

6) Promote the content: The client’s site will promote the guestographic. But you should promote it as well. Share the client’s post on social media and every other platform you can. This is a chance to create another outreach campaign.


ROUNDING UP THE STACK

SEO: Affiliate marketers, we have some good news for you: Google won’t require you to mark your links with rel=”sponsored”.

E-COMMERCE: If you’ve been wondering how Shopify has been doing, here’s the short answer: Pretty darn good.

GOOGLE: Here’s how Google decides whether to show image, web, or video results to searchers.

ADVERTISING: The IAB appears to be fed up with Google, Nielsen, IBM, and other companies trying to replace cookies. The organization has launched an initiative to promote open standards and collaboration. Let’s see how collaborative big tech feels.

E-COMMERCE: Walmart wants to integrate its e-commerce technology with platforms such as Magento. They also want to make it easier for others to sell on Walmart, something we definitely don’t mind.

SEO: If you want to start a localized version of your English website, you’re (kinda) starting from scratch, according to Google.

TIKTOK: The company wants to turn famous commercials into TikToks. We don’t know if it will work, but we’re sure it will produce some cool results.


BRAIN TEASER

Which type of cheese is made backwards?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The company that used to be Clubhouse

article-image

Before Clubhouse (the audio-first social network), there was Clubhouse (the project management app). Apparently, the project management app Clubhouse became so fed up with people mistaking them for the other Clubhouse that they decided to change their name.

The new name? Clue. So now you have a clear clue that they’re a different company.

The Twitter replies were hilarious. Someone suggested they change their name to “The OG (Clubhouse)”. Someone else thought the name “Different Clubhouse” would be a good option. Another person suggested that “Fleets” may be available.

We’re just curious as to why Clubhouse, er, Clue, waited so long to change their name.

One person said Clue had an advantage when there was no Clubhouse app for Android users. But were those the type of users Clue (ex-Clubhouse) even wanted?

Share with your friends:

Sign Up For Free

Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

You have referrals.

You're only referrals away from your next reward