Are you thinking about holidays the wrong way?
Here’s our favorite definition of a holiday: It’s a recurring day that prompts people to change their behavior from the norm. That’s all.
Let’s talk holiday statistics
We polled more than 400 marketers to find out which holidays drive the most sales. Here are the top 10:
- Black Friday.
- Cyber Monday.
- Christmas.
- Mother’s Day.
- Memorial Day.
- New Year.
- Valentine’s Day.
- Halloween.
- Fourth of July.
- Labor Day.
What these holidays have in common:
They’re fairly well-known among the general population, even if some are only in the United States.
In other words, the majority of the population does something “out of the ordinary” on those days… giving you an excuse to make an “out of the ordinary” offer.
From that list of 10, how many holidays are you creating special offers for? Half, maybe?
Now consider that back-to-school purchases encompass more spending than almost all the holidays above, combined.
The Crew’s insight
Don’t just run offers on Christmas and Black Friday.
Scan your calendar for every possible day that your customers might be acting out of the ordinary, and test an offer for it.
We wrote more on how to properly take advantage of this in our latest Deep Dive on holiday marketing. You can read the preview here.
