We’ve tested plenty of landing pages ourselves (not just for our newsletter). We’ve analyzed others.
We’ve promoted countless landing pages within our newsletter from a wide variety of sponsors. Here are 3 things you must implement, unless you want to kill your conversions.
We’ve ordered them from most important (and most common, actually), to least important.
Have *all* your form fields above the fold for mobile
OK, we understand for certain leads it’s not possible but you should really try. In some cases, this goes as high as doubling the conversion rate from 25% to 50%.
If you need more info than you could fit above the fold, consider making it a 2-step form, where you first get the vital information (and the lead), then get more details later.
Your headline should be the strongest value proposition
All too often we see products use their lead magnet name as a headline. That’s most likely a waste for the most visible text on the page.
Replace generic headlines with clear value propositions and watch those conversions go up and up.
Make your text readable
Stop making your text size 9 on landing pages. Lead magnets are most often an impulse.
Use bigger text, make sure it’s easy to read on mobile devices. And, if it doesn’t fit in a tweet, it’s probably too long to be in one text block on your landing page.
