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SEO

DuckDuckGo passed 100M daily queries – here’s what it means

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In the SEO world, there’s such a focus on Google it’s hard to remember that other search engines do, in fact, exist. They’re not always as user-friendly or pretty as Google, but they’re out there.

One of the most popular challengers is DuckDuckGo, a privacy-first search engine that you’ve probably heard of by now. And just recently, the platform hit more than 100M searches in a single day.

It’s a big milestone for the platform (though nothing close to Google’s billions), and here’s what it means for SEO:

  • You probably don’t need to ‘optimize for DuckDuckGo’ or any other alternative search engine. Google still has the most advanced algorithm out there, and it’s going to bring in the vast majority of your traffic. So although DuckDuckGo results are different (and often lower-quality), the standard best practices are still the best ones.
  • Privacy-first is bigger than ever. We wrote yesterday about users’ growing concerns with privacy, so it wouldn’t be surprising to see DuckDuckGo, and other privacy-first search engines, rise. Just don’t expect them to beat Google anytime soon.

In short, you probably don’t need to rethink your SEO practices because DuckDuckGo is gaining popularity. Instead, the biggest signal here is that users care more than ever about privacy – so focusing on privacy with your site and business will make visitors happy.


QUORA

A trick you can use for Quora success

When you think about promoting yourself or your brand, Quora probably isn’t the first platform that comes to mind. In many ways, Quora is much like Reddit – if you create good content on the platform, people won’t mind checking out your site.

But, there are lots of established users on Quora and it’s sometimes hard to find questions worth answering. To solve this problem, follow the advice in Davis Baer’s recent Twitter thread.

Here’s how to find Quora posts with lots of views, but few answers:

  • Head to Google and type in site:quora.com keyword “1 answer” “view 1 upvoter” “k views”. Just remember to replace “keyword” with the actual keyword you are searching for.
  • Browse the search results, find a question, and answer it! It’s that easy.
  • Pro tip: You can change “1 answer” to “2 answers” or “3 answers” or any number of answers, to better fit your criteria.

Note: This process doesn’t work every time. What you’re doing, effectively, is asking Google to search Quora for pages with the contents “1 answer”, “view 1 upvoter”, and “k views”.

Sometimes, pages will rank for this search with hundreds of answers. You might have to sort through some bad ones, but this is a great strategy for quickly finding Quora opportunities!


SPONSORED BY BACKSTAGE

Create Instagram, TikTok, Snapchat branded or UGC videos in under 7 days without leaving your desk!

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Ask any advertiser or video creative agency and they will tell you UGC ranks high in their advertising.

Did you know there’s a way for you to also cast highly-qualified UGC video creators that go from idea to final video in less than 7 days, without leaving your desk?

Using Backstage. It’s the quickest and easiest way to find quality talent for a price that lets you stay well within your production budget. Brands like Tinder, Zappos, Etsy, and Levi’s leverage it all the time.

Don’t take it from us – take it from Backstage’s customers!

Sour Creative, an advertising studio from San Francisco, said: “They have a diverse range of talent on the platform, I am always able to find and cast multiple roles for my productions, both on-screen actors and voiceover artists.“

Menashe from Nue.Digital was also thrilled: “Now I can use all these fantastic features for messaging and to collect self-tape videos.”

The steps you should take to replicate their results are all revealed in The Brand Marketer’s Guide to Producing and Casting UGC Talent Remotely by Backstage. A free guide that explains:

  • How to cast your project and where to find talent.
  • How to produce your UGC project, including defining campaign goals and giving creative direction.
  • Why UGC will continue to be relevant and popular even after social distancing ends.

Grab the free guide right here.


CONTENT MARKETING

5 lessons learned from 200 blog posts

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This is an interesting piece shared by Derek Gleason from the CXL blog. He ran that blog for two and a half years, responsible for more than 200 blog posts in that time.

We’re talking about half a million words pumped into the internet. If this makes Derek qualified enough to give advice on this, here’s what he dished out:

1) Your brand is what people see most often, not what you just published. Your older posts might account for a major part of your traffic. So, that’s what people know about you, not the fancy new article you just published. Make sure to update those old posts!

2) Set a hard deadline that’s barely feasible, then use that pressure to improve processes. Deadline pressure can be a great catalyst for process development. That pressure helped Derek take his workload from 40 hours a week to just 25.

3) Don’t try to create a perfect strategy; execute a good strategy more often. No strategy guarantees success, especially at a micro-level. So, don’t waste too much time on creating the perfect strategy. It’s better to execute on a “makes-sense” strategy and use real-world feedback to refine it.

4) If you want a unique voice, write about topics you’ve got no shot to rank for. As a distribution channel, search rarely rewards tone, design, or angle. And the content looks the same because everyone is trying to please Google. However, Derek suggests to flip the script:

  1. Identify the most relevant topics you should write about.
  2. Pick topics that big sites own, ones for which you have no prayer to rank for.
  3. Create content on those topics with a novel take or presentation.
  4. Embed those unique elements—of language, visuals, whatever—in all the content you create.

5) Quantitative data is the proof, but qualitative data is the story.

And of course, go give Derek’s full post a read for the complete details.


ROUNDING UP THE STACK

FACEBOOK: In preparation for the iOS 14 privacy changes, Facebook is starting to roll out some updates. Check out more from Gil David on Twitter. Oh, and FB says it’s your birthday so happy birthday, Gil!

BIG TECH: Ireland has sent a draft decision on the Facebook and WhatsApp data-sharing policy, which is now under review.

FACEBOOK: Matt Karolian made an interesting observation that many of the new page likes he receives on Facebook are from users who deleted, then reactivated their accounts. Keep this in mind when you’re getting new likes!

BIG TECH: Here are some thoughts about why Section 230 might get a closer look in 2021, during the Biden presidency.

NATIVE ADVERTISING: Website Stories ads anyone? Taboola just launched in beta Taboola Stories, allowing advertisers to buy Web Stories ads on publishers’ websites.


BRAIN TEASER

I am broken when my name is spoken. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

They’ve made it to the cloud district

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We’re all for heartwarming stories, and this is one of them (in a nerdy, gamer type of way):

Back in 2016, a group of video game modders released a mod for Skyrim called Enderal. It’s widely regarded as the best Skyrim mod of all time, and included hours of new gameplay for fans to enjoy – for free.

It seems that the mod’s success has caught the attention of big players in the gaming industry, because the team behind the mod announced that they’re working on a “new, commercial project.”

It’s every entrepreneur’s dream – to find success with a team of people who enjoy doing what they’re good at.

We don’t know what the game is yet, but we can’t wait to find out!

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