Valentine.

 

 

SNAPCHAT

Valentine’s Day campaigns live? You might want to get them on Snapchat too!

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As you can see in the graph above, “gift”, “flowers”, “card” and “chocolate” are the conversation trends in the leadup to the day.

How many Snapchatters plan to celebrate this day? A whole 70%! And 63% of them plan to make the app part of the celebration according to these stats.

There are more things Snapchat is doing. A gifting feature also made its way to the app, along with more lenses.

Phew! We can’t believe we didn’t give in to the pressure of saying this won’t be a normal Valentine’s Day.


PINTEREST

Microterest or Pinsoft?

What we’re saying is that Microsoft wants to get their hands on Pinterest.

Apparently, Microsoft wanted to have Pinterest switch to Azure, their cloud service, and use this as a case study to attract more companies to make a similar switch.

Interesting business move if true, but boring for marketers… Then our wheels started spinning…

We wouldn’t mind seeing Pinterest (and other platforms) move faster with their ad products so they catch up to Google and Facebook.

As good as those two are for most marketers, more options are usually better. So a Microsoft-owned Pinterest would certainly be interesting. Combine that with Microsoft’s existing ad products, and it definitely makes one think!


SEO

How to use the URL inspection tool

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You’ll find Google Search Console in almost every SEO’s toolbox.

One of its most important diagnosing tools is the URL Inspection Tool. This post from the ContentKing blog explains how to use it to improve your SEO performance.

More specifically, they zoomed in on different areas of application of the tool, to help you:

  • Diagnose your presence on Google.
  • View crawled pages.
  • Request indexing.
  • Coverage.
  • Enhancements.
  • Test live URL.

They analyzed the different issues you can encounter and the related solutions. Check out the blog post here.


ROUNDING UP THE STACK

LINKEDIN: We almost forgot LinkedIn also has Stories. The company just added three font options and a color option for Story texts.

SEO: Google just announced that it launched Passage Ranking on Wednesday for US searches, in English. It’ll be coming to more countries in the near future!

CLUBHOUSE: This nifty tool can quickly make a shareable link that looks good on social.

SEO: What do you think of Google Search Console’s exporting capabilities? Tell them how you really feel.


BRAIN TEASER

What has roots as nobody sees,
Is taller than trees.
Up, up, up it goes,
And yet never grows?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Head into the weekend with some jokes only marketers get

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Joshua Nite shared 21 jokes that we thought are just too good not to share with you as well.

Fair warning: Don’t share these with someone outside of our industry. Unless you want people to look at you funny… Then share away!

We thought we’d pick our favorite to share right here.

“Did you hear about the marketer who had to raise awareness for a fencing company? She started by sponsoring posts.”

Share with your friends: