Google Shopping attribution just got easier
“If you can’t measure it, you can’t improve it” – Peter Drucker
Google Shopping just got some new attribution powers. According to a blog post Google just published, you’ll be able to “auto-tag” free product listings and local product listings.
What is auto-tagging? Essentially, when someone clicks on your listing, an extra parameter called “result id” is added to the URL.
You can then use “result id” in conjunction with analytics software such as Google Analytics to determine how effectively free listings and free local listings lead to purchases.
Sounds cool? Auto-tagging can be found in your Merchant Center under “conversion settings.”
U.S. consumers plan to spend big on Valentine’s Day gifts this year
That is, according to the National Retail Federation, which polled 7,728 consumers between January 3 and January 11. Here are some of the findings.
- This year, 53% of US consumers plan to celebrate Valentine’s Day.
- Consumers anticipate spending $175.41 per person. This was an increase from $164.76 in 2021.
- 46 percent plan to give candy, 40 percent will send greeting cards, and 37 percent some flowers.
- The best part (for us): Most consumers (41 percent) plan to shop online, followed by department stores (32 percent). Local small businesses also made their first appearance in the top five, with 17 percent of people planning to shop there during the holiday.
Now the question is, are you ready for February 14th?
Learn SMS e-commerce marketing for free straight from the pros to increase ROI, LTV, brand loyalty
Here’s an interesting stat from a recent consumer survey conducted by Yotpo:
“55% of shoppers said they prefer text messaging because it’s immediate, convenient, and allows them to get quick updates.”
You probably already knew that SMS marketing would be a profitable add-on to your marketing armory… Even before reading that stat.
But going through the learning curve of a new channel is time-consuming and pricey.
Here’s a solution:
The Complete Guide to SMS Marketing contains everything e-commerce brands need to know to start SMS marketing and generate a positive ROI fast!
The guide is free and there’s no form to fill out. Here’s a sneak peek:
- 4 SMS engagement strategies to increase CLTV.
- Which tools to use and where to collect 45% more SMS subscribers.
- How to use advanced segmentation and 1:1 conversations to deepen the relationships with your customers.
- How to evaluate the costs so you can get the most value for your budget.
Do URL stickers hurt the engagement of Instagram Stories?
It was a few months ago when Instagram gave everyone the ability to add links to their Stories.
The doubt, however, is if adding links to your Stories lowers engagement.
Stacey McLachlan from Hootsuite did an experiment to find out.
Hypothesis: The hypothesis is that a link to an IG Story automatically incentivizes users to leave Instagram, making the algorithm punish this kind of post.
Methodology of the experiment: Since the new update came out, Stacey McLachlan shared many Stories, alternating between Stories with and without links.
She then compared the engagement on her top 20 Stories to see how a link impacted the results.
Stories with links:
- Replies: 20%
- Shares : 20%
- Reach: 25%
- Follows: 30%
Stories without link:
- Replies: 80%
- Shares: 80%
- Reach: 75%
- Follows: 70%
As you can see, the difference is huge. Instagram Stories with URL stickers reduce engagement.
Bottom line: Be smart.
If your goal is to get more clicks to a landing page, then screw the engagement and go for clicks. But if you’re warming up your audience during a product pre-launch, avoid adding links in the beginning and let the engagement go up instead.
The Crew’s tip: This is more of a trick than a tip. But you can create a sequence of Stories then add the link only in the last element of the Story. You can use open loops or cliffhangers to make sure users are incentivized to get to the last piece of the IG Stories sequence.
Direct affiliate offers from Dating Group to promote on Valentine’s Day
It’s the time of the year when single people are looking twice as hard for a date. And if you’re a marketer, Dating Group will help you help them.
Dating Group owns brands like AnastasiaDate, Amolatina, AsianDate, and even Dating.com, some of which have been around for over 25 years.
$20k/week budgets, custom landing pages and creatives, dedicated account managers, plus no middle-man to take a slice of your commission.
How Affirm gets over 6500 websites to pitch their product daily
You’ve probably discovered Affirm not through some Facebook Ads campaign or PR, but through Affirm’s existing customers…
In our February deep dive (free preview here), we discovered that “powered-by” is one of Affirm’s main acquisition channels.
You go to a Walmart store to buy a bike, and next to the product’s price of $498, you see “$47/mo with Affirm.”
And if you click to get more information, a pop-up appears basically pitching Affirm.
Walmart is the third most visited marketplace in the world. Imagine the exposure they get. We are talking about 500M visitors per month.
Now imagine the exposure this financial company gets when we tell you that Affirm has over 6,500 partner websites on which this option is displayed. 6500 websites pitching Affirm to their visitors.
The question now is… Can you adapt this strategy to your business?
Well, this works well for service businesses. For example, SaaS products. Live chat, content management, social media automation, and more. They can all implement a “powered by” strategy.
It can also work for standardized services like audits and reports of all kinds, especially relevant for online businesses.
It can be done with physical products as well but it’s harder: You need great branding and a product that makes people ask “OMG, where did you get that from?”
MARKET RESEARCH: Learn about your top competitors for free. AudienceScout is a new intelligence tool that unveils interests, competitors, potential partners, and influencers for any audience. Just add your business name, or competitors, and get a list of 250 names you can use to plan your next business move. *
PPC: You’ll have 30 days. Google has announced that they will consolidate their advertiser verification program and give you thirty days to submit your business verification documents.
FACEBOOK: Jon Loomer discusses the direct impact of iOS 14+ on Facebook Ad performance.
PPC: Google Ads will be adding support to have Performance Max data to Google Data Studio in the “very near future,” according to Google’s Ads Liaison.
*This is a sponsored post
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Wordle sold to the New York Times
The New York Times stated that they will not change Wordle’s format (why would they?) and that the game will continue to be free for both new and returning players.
Although, knowing the New York Times, we’re not sure if “free” means “behind a paywall.”