Hey, small and medium businesses (SMBs) like to shop online, too.
Which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers.
Like Walmart, but for operations: The new site will offer “a curated assortment of more than 100,000 items,” ranging from office supplies and furniture to food and beverage, electronics, and more.
Walmart says all items will be categorized and tailored to busy shoppers, hopefully reducing friction from the buying process.
Smooth operators: Also, the company claims its new marketplace “will leverage the very best of Walmart,” including its high operating scale, proximity to 90% of the US population, and fulfillment technologies.
Oh, and any purchases made through the Business marketplace should be available for in-store or curbside pickup, delivery, or shipping.
Why we care: This could be a big opportunity for brands in B2B and wholesale to break into the SMB retail industry via Walmart’s new marketplace.
And with Walmart looking to rival Amazon in terms of ad revenue, now might be a good time to test the waters. You know, while the stakes and costs are low.