Warm-up

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E-COMMERCE

Is “Fulfillment by Shopify” on the way?

“Amazon FBA. What’s that?” – probably someone at Shopify.

Shopify may be getting into the fulfillment industry. According to reports, the company has terminated contracts with several warehouses and fulfillment centers in the U.S. This caused their stock to fall, prompting Shopify to dispatch a spokesperson to save the day:

“We are making improvements to SFN (Shopify’s Fulfillment Network) that will make fast fulfillment more accessible and at lower costs, ultimately enabling more merchants and their customers to have the best possible shipping experiences,” said Shopify spokesperson Amy Hufft.

We’re not sure about you, but this sounds to us like a long version of “we’re rolling out our own fulfillment.”

Shopify is expected to provide more information during their earnings call next month.

The Crew’s take: When we say “Shopify,” one of the first things that comes to mind is “dropshipping.” And let’s face it…dropshipping has many flaws. However, if Shopify rolls out their Amazon FBA alternative, that would (potentially) eliminate many of those issues.

It would also reduce Amazon’s competitive advantage by providing more exposure for your product (which may not be such a compelling reason to stay on the platform, considering Amazon’s high fees).

“Why should I pay Amazon a percentage of my sales when I can host my site inventory on Shopify and put that money toward marketing?” In 2022, that could be the question on every sellers’ mind.


ADVERTISING

Europe is getting closer to banning some targeted ads

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Some. Not all (more on that later).

The European Parliament has approved the first draft of a bill that would restrict Big Tech’s (and advertisers who run ads on it) ability to run some targeted ads.

Some targeted ads? More specifically, ads that target people based on race, sexual orientation, and religion. This definition differs from the US version of the law which includes gender as well.

There is a long way to go (many, many months) before this proposal becomes law. One of the hurdles is the negotiation with the EU council starting on January 31st. This is where Big Tech lobbying should really start to take place.


SPONSORED BY FOLDERLY

The reliable way to warm up your email address to hit the inbox

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How long does it take you to warm-up a new email address?

Better yet, do you know why that is useful? Or even necessary?

Here’s the short explanation: A new email address has no reputation. If all of a sudden you send a newsletter to tens of thousands of people from a brand new address, it looks suspicious and ends up being diverted to the dreaded spam folder.

With proper warm-up, you get better open and reply rates.

You also need to keep up this engagement, or so-called “warm-up,” going for already used emails to maintain deliverability too.

But, how? You can do that manually, or you can automate it reliably with Folderly. It’s just three steps: setup, track, and monitor. Not only does this save you time but it’s also reliable:

  • Advanced email warming up algorithms to get you ready for your campaigns in just two weeks.
  • Unlimited GPT-3-powered interactions for any industry.
  • Ensured mailbox security and automated senders.

If you are serious about email and want better deliverability without the headache, Folderly is the tool for you.

Give Folderly a try right here.


COPYWRITING

Why aren’t you using this copywriting technique

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Here’s how the author started this WordStream post:

“There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit.

Can you guess which land is called Grataka and which one is called Lamoniana?”

You probably went for Grataka as the grain-grower, even though these words do not exist.

And here’s why:

Phonosemantics.

This theory says that meanings come from sounds. The way a word is pronounced can create a different impression in your brain.

For instance, here are some phonemes and the associations they trigger:

  • /r/ – movement and activity
  • /p/ – precision and patience
  • /mp/, /str/ – force, efforts
  • /l/, /n/ – soft, gentle
  • /b/ – big, round, and loud

If the phonosemantic theory caught your attention, here are six copywriting techniques to influence your readers:

Use repetition and alliteration to make your words more powerful and memorable. Use words with the same sound based on the emotion you want to inject into your copy. And repeat the same words many times to strengthen the meaning.

Insert sensory words. Use verbs and adjectives that make the reader see, hear, taste, and feel your content. This image shared in the post will show you which word you can use for each of the five human senses.

Converse with your reader. Some words can engage the reader’s brain and evoke emotion like you were talking to them in person. Some of these are:

  • Look…
  • Let me explain why…
  • Here’s the deal…
  • Put another way…
  • What does this mean?

Drop soundbites. These are like slogans that express your core message best. Lately, we talked about making a piece of content memorable. Soundbites can achieve this.

A classic example is John F. Kennedy’s “Ask not what your country can do for you, ask what you can do for your country.”

Use metaphors, rhythm, repetition, contrast, and phonemes to make soundbites attractive.

Improve the rhythm of your writing by:

  • Using short paragraphs.
  • Switching between short and long sentences.
  • Using one sentence paragraphs every now and then.

SPONSORED BY GENUS AI

This is how to create impactful Facebook ads according to data

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Leave theory and vague statements behind. Dig into this white paper from Genus AI to learn practical tips that will boost your Facebook performance:

  • How to improve your ad visuals, your CTR and Ad Appeal.
  • How to generate video ads at scale.
  • How to model intelligent lookalikes to cope with iOS privacy.

Genus AI helps marketers create high-converting ads at scale, and predict the best performing ad creatives. They scoured their vast data to bring you the most practical insights, for free.

Read the free white paper here.


THE CREW’S INSIGHTS

Four things we learned about working with micro-influencers

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We’re very optimistic about influencers, and content creators when it comes to sponsored posts. Newsletter ads are important for our growth, and since late 2021 so are collaborations with micro-influencers in the marketing space.

Here are a few early lessons we’ve learned that you can use for any industry:

1. You have to come with a very concrete and clear task. Micro-influencers will often be open for collabs but won’t have a concrete service to offer.

Define exactly what you need so that it’s easy for the creator to work with you, especially if they are not experienced with such deals yet.

2. The range of results will vary greatly. Your first goal is to discover the best creators to work with regularly. Expect around half of your first campaigns to be complete disappointments. The diamonds you find along the way will make it all worth it.

3. This process will take a lot of time. Finding the right audiences and creators, especially for B2B, will take time. But nothing that a good ol’ spreadsheet and some search terms can’t help with.

4. Creator content is likely going to be your best-paid social ad type. As a final mention, aside from the initial boost, the content from a creator is often going to perform very well on social.


ROUNDING UP THE STACK

TOOLS: Get awesome discounts for vital tools for affiliates like trackers and spy tools. Push.House has put together the affiliate super bundle that any marketer can take advantage of. Get your discounts here.*

GOOGLE: Do you want your content to be indexed when it is embedded in an iframe? Google just added a new robot tag that lets you tell it the answer.

ADVERTISING: It’s on the rise. Full-year ad spending surged 18% in 2021 compared to the year before, according to a report.

LINKEDIN: They’re back. LinkedIn has a slew of new features, one of which is the ability to embed your LinkedIn newsletter within your profile or a page.

PPC: Yet another Google Ads bug. This time, it’s related to Performance Max and Discover campaigns.

TIKTOK: Don’t be surprised if you have to pay to see more of your favorite TikTok creators in the near future. TikTok is currently testing paid subscription support.

SEO: Can AI help automate SEO at scale? Turns out the answer is a resounding yes.

APPLE: If you want to get more subscribers for your mobile app, Apple has some good news for you: you’ll now be able to provide custom subscription codes.

*This is a sponsored post.


BRAIN TEASER

There are 3 stoves: a glass stove, a brick stove, and a wooden stove. You only have one match. Which would you light first?

You can find the solution here.


FROM THE CREW

Tick-tock…time is running out

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Today marks the halfway point of the biggest giveaway we’ve ever done (in partnership with Flippa, the #1 global online business marketplace), and we want to ensure everybody can nail at least 1 successful referral in time to have a chance to win.

If you’re on Twitter, click here and it will automatically write a tweet with your own referral code in it, and then you can send it. You can also directly share on FacebookWhatsApp, or LinkedIn.

Go with a text that explains the value proposition of Stacked Marketer, like “carefully curated marketing news, trends, and insights every weekday in an easy 7-minute read.”

Quick reminder: We’ve partnered with Flippa to give away a fully operational business worth up to $25,000. The giveaway ends on February 4th, 2022, 23:59 CET, so grab your unique referral link and get at least one referral.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

It doesn’t get more controversial than this

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Let’s face it: Controversy attracts attention. Especially when it involves dating.

“We’ll say we met at the mosque” is the headline of the newest ad of Muzmatch, a dating app for single Muslims.

The ad features Malik (29 years old), a bachelor in London who’s looking to attract a serious mate.

Muzmatch campaigns have been covered by mainstream media like the BBC. Another billboard ad read: “Save me from arranged marriage”.

We don’t know how well these ads worked to attract users to Muzmatch, but they certainly worked well for Malik: he got 5,000 responses via the website.

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