Weird stuff.

 

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GOOGLE

We’ve got a couple new updates from Google

People search for some weird stuff.

Google just released their 2020 Year in Search report, detailing the most popular (and like we mentioned, weird) searches of the year. We also got some data on business-related searches, and a quick update on Web Stories ads. It’s business time:

  • COVID-related searches were, of course, popular. We’d recommend checking out the full piece from Google for a bigger picture. TikTok ban news was a highlight, too, and people really wanted to know the meaning of WAP – it was the most commonly searched definition.
  • Local retailers ain’t dead yet. Although 2020 has been a landmark e-commerce year, people are still buying products locally. Searches for products “available near me” are up 100% over last year, meaning there’s a big opportunity for local businesses to capitalize.
  • Google’s launching ad buying for Web Stories in an open beta. This means all sites and publishers are now able to sell Web Stories ads. We’re still in early stages, but it’s promising for what’s to come.

We’ll look forward to seeing what Google comes up with next – and hopefully it’s not another Core Update to the algorithm.


TWEETS

Tweets are expanding to…everywhere

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Over the past few months, we’ve been lucky to go a single day without one social media platform copying another.

And although Twitter’s update yesterday is a bit different, it does mean that you’ll probably see tweets showing up on other platforms – for better or for worse. Here’s a breakdown of what Twitter shared yesterday:

  • Tweet integrations have arrived on Snapchat. The update is only on iOS for now, but it’ll let you share a tweet directly to your Snapchat story! Plus, your friends will be able to click on the link and be taken straight to Twitter for full context.
  • The feature is coming to Instagram soon, too. Twitter mentioned that a small number of users will start to get the shareable feature on Instagram, presumably before a bigger rollout.

The Crew’s take: Just like the distinction between your work life and home life, it’s nice to keep your social media platforms separated. But, it’s 2020 and you’re inevitably going to be taking Zoom calls during a family dinner – so get ready for the same thing with social media.

This is a pretty exciting announcement, as the feature could provide some unique marketing opportunities if it takes off. Clickable Tweets in Story ads, anyone?


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Your audience will feel like you’re doing them a favor when promoting this product. And pCloud’s affiliate program is as advantageous as its core product:

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  • Up to $70 payout for each pCloud sale and 20% commissions on each recurring sale.
  • Minimum threshold payment of $10.

Start adding one more revenue stream to your business.


BUSINESS

The best COVID pivots of 2020

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“It is not the strongest of the species that survives. It is the one that is most adaptable to change.”

This quote has never been so true, especially when it comes to COVID-19 and businesses.

Being capable of adapting is what has saved companies from the crisis. And Ryan Deiss turned to Twitter to ask exactly this: “which brands responded the best (and the fastest) to the changing times and came out ahead?”

The Twitterverse didn’t miss the chance to participate in the thread. So, let’s have a look at some examples and make ourselves smarter entrepreneurs.

  • Happily Ever Laughter offers fairy-themed birthday parties for children. On March 1st, they got their first event cancelled. On March 12th, they lost everything. They moved pretty fast and completely changed their offer to online birthday parties.
  • Uber: As ride-sharing demand dropped overnight, Uber started to heavily invest in Uber Eats to grow that business. How many times did you order food at home this week?
  • Toast, a company that offers point of sale and management systems to restaurants, shifted to online ordering systems.
  • Lola.com shifted from corporate travel management software to spend management software.
  • Red Roof hotels started offering day rates to remote workers looking for quiet environments to work.

These are interesting, as they’re not all the usual “go online” pivot that many businesses adopted. And there are definitely some lessons to be learned:

  • Adapt as soon as possible. The earlier you start, the earlier you’ll recover.
  • Start from your customers. As we have seen, people didn’t stop to buy, they just changed their habits. If your service gets replaced with a new one, be the one that offers that service. If you’re a personal trainer, switch to online classes. If you organize parties for children, organize them online.
  • Start from your system and resources. Sometimes, starting from your customers doesn’t work. If you’re a hotel, for instance. So, start with your liabilities and systems already in place.
  • A pivot doesn’t have to mean growth. It’s true that adapting well doesn’t mean instant revenue. But if it means keeping your employees and not going under, that’s still a win.

And you? What would have you done if you could go back in time to March 15?

The Crew? We’d buy some bitcoins ¯\_(ツ)_/¯.


ROUNDING UP THE STACK

MARKETING: Here’s an insightful Twitter thread summarizing the strategies that She’s Birdie used to go from $1.2k to 7 figures in less than 6 months.

FACEBOOK: Are any of you seeing Custom Audience issues with your campaigns in Europe? Dirk Ignoul, a reader (hey Dirk!) shared a screenshot of some troubles thanks to new privacy rules.

BIG TECH: Companies like Google and Facebook are getting sued left and right. But how do people really feel about it? According to this TechCrunch article, many Americans don’t mind big tech as much as you’d think.

FACEBOOK: There are new ways to collaborate with groups on Facebook. In a new blog post, the company stated that the Brands Collab Manager now includes eligible public groups.

PINTEREST: There are a couple fun new board features on Pinterest that’ll help you get your home and gift plans into tip-top shape this season!

INSTAGRAM: The social media app is adding shopping tags to Reels. That’s yet another push for e-commerce stores, and another feature copied from TikTok…


BRAIN TEASER

Why can’t pirates ever finish the alphabet?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Style some golden arches of your own

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It’s becoming pretty clear that if you have the oddly specific desire to do some creative advertising work for a fast food chain, you should move to Sweden.

Back around Halloween, a Swedish ad agency created a “creepy clown” campaign for Burger King, mocking Ronald McDonald.

This time, it’s another Swedish agency creating a unique campaign for McDonalds: A golden arches hairdo challenge.

People were able to book virtual appointments with hairstylist Adam Lukacs, who would help them style the perfect, floppy curtains-style golden arch hairdo. Appointments were fully booked in just 2 hours.

The agency also created an app that scans users’ hair for the golden arches haircut, rewarding them with a Big Mac if it was a match.

Would you adopt the Leo Dicaprio-style ‘90s haircut for a Big Mac?

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