Believe it or not, Facebook Marketplace isn’t just for dirty old couches!
OK, quiz time…
Did you know that Facebook Marketplace now has more users than Craigslist? And did you know that you can sell new items on Facebook Marketplace, too?
Why is Facebook Marketplace interesting?
This is good news: Unlike almost every other marketplace platform, Facebook Marketplace is now a marketing channel for e-commerce brands, too.
We spent last month doing a deep dive into e-commerce growth channels, and here are the insights we learned about Facebook Marketplace:
- More than 1B people use Facebook Marketplace. It’s a massive platform filled with all sorts of people.
- You can include a “shipping” option under your listings for non-local items. In October 2021, Facebook added the feature to ship items from your home base, so you no longer have to live in a city to sell stuff there.
- Plenty of people are already hopping onto this trend. If you browse Facebook, you’ll notice that there are plenty of sellers who consistently list new items.
How to leverage Facebook Marketplace?
You can do the listing process on your own.
But there are already freelancers on platforms like Fiverr and Upwork that offer Facebook Marketplace services. They’ll manage your listings for you.
This is one of many underrated e-commerce growth channels we broke down in our latest Deep Dive. Check it out here.
