As part of our Deep Dive on growth hacks last month, we took a look at some under-the-radar advertising platforms.
One of those platforms is Microsoft Advertising.
In the past, many people outside of the US weren’t able to use the platform for advertising. It just wasn’t available in many countries.
But things have changed…
In February, Microsoft announced that its ad platform was coming to 29 more countries. And in May, Microsoft added another 32.
Don’t underestimate Microsoft ads.
Microsoft and its properties now reach more than 1B people worldwide.
Sleep on this channel, and you could be sleeping on customers.
It’s also cheaper than Google Ads
Advertising on Bing is, on average, 30% cheaper than on Google. For some niches, we’ve found it to be nearly 5X cheaper.
The Crew’s insight
Big advertising networks, like Microsoft, are consistently expanding to new countries.
So be an early adopter and enjoy those low, low costs per click (CPCs).
And by the way… if you want to discover more growth hacks your competitors are probably ignoring, our recent Deep Dive will show you tons of them. Read the free preview here.
