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FACEBOOK

Facebook: “Here’s what influences online purchases”

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The report primarily focused on users in Taiwan and Hong Kong. People are people, though, and we think some of the insights here are applicable to anyone purchasing something online.

What did we find out? This is what people care about, in order:

  • Convenience.
  • Shopability.
  • Assortment.
  • Value for the price.
  • Service.

Surprised?


MARKETING

No cookies, no problem

Cookies are becoming a thing of the past.

The problem: Many advertisers use cookies to figure out where their customers are coming from. However, these are getting phased out.

Google to the rescue: The search company has published a blog post outlining the privacy-first attribution features that will be added to Google Analytics 4. These features will come to the rescue when users don’t consent to analytics cookies:

  • Data-driven attribution models. Google will use its machine learning magic to understand how each touchpoint contributes to your marketing funnel. These models will soon be available in all Google Analytics 4 properties.
  • Conversion Paths report and Model Comparison report. These are two new attribution reports that will be available in Google Analytics 4 as well. They will help you understand the performance of a channel and campaigns.

The Crew’s take: If you’re unfamiliar with attribution, all of this may appear complicated. But take some time to understand it.


SPONSORED BY GEEKOUT

Shake hands with the top 1% of e-com brands like SKIMS, Beardbrand and Blissy.

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While pouring champagne and partying oceanside in the sunny San Diego oasis…

Geekout Events San Diego is the 4-Day Blockbuster E-com Event of The Year.

Hosted by none other than 8-figure media buyers James Van Elswyk and Nick Shackelford.

It happens on July 8-11…

Just in time for Q4.

Be there when media buyers spending $20K+/day trade secret traffic strategies and creatives that will blow up in Q4.

To help you blast through scaling plateaus on Facebook, Snapchat, Pinterest, native and more…

Past attendees have said that Geekout Events is “Probably the highest level conference in the game. You have people here that are in attendance that could very easily be headlining any other conference.”

Plus, witness as world-class marketers James Van Elswyk, Jordan Menard, Cody Iverson, Van Oakes and Nick Shackelford expose:

  • Their internal ad accounts…
  • S.O.Ps…
  • …and Shopify stores…

So you can swipe their 8-figure strategies to hit your Q4 goals.


CONTENT MARKETING

Pixar’s guide to storytelling

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Stories are probably the most powerful tool a human can leverage to sell a product.

They get into our brains, generate emotions, and make us take action. They allow you to communicate an idea without sounding like a used car salesman.

Pixar is one of the companies that have created some of the most fascinating stories. Toy Story, The Incredibles, Up, Finding Nemo, you name it – Pixar is in the business of selling magic. Well, and merchandise: Millions of dollars of it.

Recently, David Perrell shared a document from Pixar containing 22 guidelines to write better stories.

These are our favorites:

  • Keep in mind what’s interesting to you as an audience. Not what’s fun to do as a writer. Always keep your audience in mind when you write. This matters for every marketing piece, not just stories.
  • Come up with your endings before you figure out the middle. Endings can be very hard to write.
  • Finish a story and share it even if it’s not perfect. In an ideal world, you have perfection and speed, but move on. Identify what doesn’t work, and do better the next time.
  • Discount the first thing that comes to your mind. And even all the next ones. Get the obvious out of the way. This principle is true for ideas in general. Even when you write headlines. The more ideas you generate, the better they’ll be.
  • Coincidences to get the character into trouble are great. Coincidences to get them out of trouble don’t work because your audience won’t trust it.
  • Identify the essence of the story. What’s the shortest way to tell it? When you know that, you can build up from there. And summarizing your story is especially important if you’ll have to share it through different mediums. You don’t always have 2000 words to tell it. What if you’re writing an ad for Facebook?

If you want to read more of the tips, check out David’s tweet here.


ROUNDING UP THE STACK

TIKTOK: Are you marketing to TikTok users in the USA?Then this will make your day: Joe Biden signed an executive order lifting the ban on TikTok and WeChat.

ADVERTISING: The Google Ads API has been updated to version v8. There are a lot of juicy updates inside.

TWITTER: Soon, you may notice “Subscribe” buttons on Twitter profiles. Twitter is looking to integrate newsletter subscriptions more tightly into its platform after purchasing Revenue.

GOOGLE: The search engine doesn’t like conferences. That’s why they’ve announced the “Search Central Unconference”. The difference? Unlike conferences, here you’ll be encouraged to actively participate during the event.

YOUTUBE: YouTube installs on Android TV have doubled in the last 12 months.

MARKETING: Google FLoC isn’t so private after all. This is from Mozilla’s official blog, where they examined how advertisers can (still) use FloC to track visitors.

PPC: Why does Google prioritize showing exact match keywords that are identical to a query? Ginny Marvin, Google’s Ad Liaison, has an answer.


BRAIN TEASER

What has wheels and flies and is not an aeroplane?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

This thing gives you real wings

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If people had wings, they’d be called Copterpacks.

Who are we kidding – no they wouldn’t, but it was a good segue to talk about this badass, electric jetpack.

How they work: It’s a jetpack, so… You place them on your back and, just like that, you can fly.

Copterpack’s first flight took place in Australia, where a man took flight over the beach and made some impressive maneuvers.

We’re not sure how safe it is, but some members of The Crew would definitely want one as a birthday present.

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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