Whether you write content or copy, you’ve probably asked this question at least once.
Recently a member of the Crew raised the question in one of our Slack channels.
First, let’s clarify something: Real humans write the Stacked Marketer newsletter. No AI here… only raw skill and experience.
Some thought on AI from the Stacked Marketer Crew
Now that you know we’re real people, here’s what the Crew thinks about AI vs. writers:
- While AI writers will certainly get better and better, putting more pressure on—and possibly replacing—mediocre writers… we think it’s unlikely that AI will replace truly skilled writers and editors.
- Writing is just one part of a writer’s job. Good writers need several other skills, including research, strategizing, knowing markets and human psychology, analyzing campaign results, optimizing campaigns, and so on. So copywriters and content writers can’t be entirely replaced by machines.
- Long-form content pieces or sales pages written by AI tend to perform poorly.
- AI doesn’t (yet) understand emotions. And marketing is all about emotions baby!
Long story short, we believe AI will help many writers by saving them time, and may even replace mediocre writers. But it’s hard to believe AI will totally replace skilled human writers.
Someone has to edit what AIs produce, anyway. And usually that editing requires a skilled writer.
How to protect your career from the robots?
If you don’t want to worry about the future, you can easily focus on two things:
- Make yourself irreplaceable by constantly improving your craft.
- Use your copywriting skills to start a business. For instance, build a newsletter. In the future, instead of being replaced by AI, you’ll be the one “hiring” them.
We also think new regulations will be introduced regarding the usage of AI.
Google, for example, recently declared that it penalizes AI-written content in search results.
What about you? Do you think AI will replace writers?
