WTF

SOCIAL MEDIA

WTF is Clubhouse?

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That’s the verbatim headline of this new post from Ángel González, which dives into the ins and outs of Clubhouse, the new hottest social media app.

The app is currently invite-only, so we won’t blame you if you’re out of the loop. Here’s a breakdown of what Clubhouse is and why it’s important:

  • It’s an audio chat app. You can pick different topics and rooms, where people will be discussing everything from world language to TikTok ad campaigns.
  • It’s conceptually different from everything currently out there. Although Twitter is working on their audio-focused Spaces feature, Clubhouse is the go-to option out there right now. Hence, why it’s so popular amongst people looking to hop aboard the social media hype train.
  • It’s good for networking. Because you’re actually talking, in real-time, with other people on the app, a lot of the negativity is gone and it’s pretty authentic.

The Crew’s take: There are, of course, negative things about Clubhouse (notably, that it’s filled with a lot of people who enjoy hearing the sound of their own voice). But, used right, it’s proven to be a great resource for marketers – anything from workshops to creative sessions are possible!


FACEBOOK

Facebook makes some new changes

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User privacy has taken to the news like wildfire in a bone-dry forest – and yesterday, we got a couple of updates from Facebook. Let’s break them down:

  • There’s a new Limited Login mode for developers. In a blog post, Facebook announced the introduction of a new, privacy-focused login update that developers can now use in their iOS apps. Now, users can log in to Facebook on your app without sharing loads of data.
  • Facebook’s making a big shift. As reported by the Big Technology newsletter, Facebook VP Andrew Bosworth recently sent out an important memo to employees. In this memo, he emphasized that Facebook will need to change the way it approaches user privacy.

That’s about it for privacy-related updates… But in unrelated news, is your Ads Manager broken? Here’s a fix – Nicholas Kneuper recommends making sure all ad sets attribution settings are updated to 7-day click or 1-day view.


SEO

How improving the faceted navigation of a store increased its traffic by 230% in 2 months

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Faceted navigation.

That was a new term for us, too.

Andy Chadwick explained in a recent post how he improved the faceted navigation of a store in the bespoke furniture niche, generating an interesting increase in organic clicks.

First of all, what is faceted navigation?

The picture above should make it a little clearer. Essentially, faceted navigation is the various filters that allow a user to narrow options down on a website. Size, prices, colors, and so on.

The problem with faceted navigation is that when it’s not controlled, your website will end up creating billions of URLs with low value or duplicated content. This is where the crawl budget becomes an issue.

Now, CMSs like Shopify have a solution for this, which is adding a canonical link back to the category page.

This helps to clean up the countless URLs and duplicate pages. However, it also makes these pages unindexable.

Why would you want to index these pages?

Because if your store website doesn’t have much authority, a useful strategy can be to target long keywords with a low volume search. Here Andy talks about “transactional long tail queries”, for example “men’s slim fit white dress shirt”.

These keywords represent an opportunity. But, web owners struggle to rank for these queries because CMSs aren’t set up to deal with “faceted navigation”.

The solution

Ideally, you’ll want to index only the URLs that have a reasonable search volume. And that’s the tricky part.

Andy found a solution working with a plugin owner. However, it’s not accessible to everyone So, what he suggests doing is this:

If you identify some long-tail keywords that have a significant search volume, create a fully merchandised landing page. This could improve your rankings even greater for those golden keywords and deliver a better shopping experience.


ROUNDING UP THE STACK

SEO: Daniel Brooks has put together a great compilation of local SEO tips from some of the top industry experts.

TIKTOK: Dipping your toes into the viral waters of TikTok? The company released a new video that’ll walk you through how to set up a campaign.

YOUTUBE: In a recent video, YouTube announced that hashtag pages have been rolled out to all users. So… Start preparing your best hashtag game, in case this becomes a popular way to navigate videos.

TWITTER: The decentralized social media project from Twitter, Bluesky, got a team project update. For more, check out the full article from The Verge.

GOOGLE: The company said it will block its search engine in Australia if the government proceeds with a new code that would force it and Facebook to pay for news.


BRAIN TEASER

There’s a horse tied to a 10-foot rope, with a stream 20 feet away. How can the horse still drink water?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Where’s Bernie?

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This week’s U.S. inauguration was an important moment in history.

But, we live in the age of the internet, and we all know what comes from important moments – memes.

And if you’ve browsed through any memes lately, you’ve no doubt seen the picture of Bernie Sanders, legs crossed, sitting alone on a chair with some cozy mittens.

This single image spawned a memestorm so large that “Bernie meme” was the most searched meme on the internet, according to Google Trends.

But, the best part is that a developer created a mini-site that lets you type in an address, and it’ll use Google Street View to place him wherever that address is located.

You can check it out for yourself here.

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