Facebook has updates for e-commerce, Groups, Creators and Instagram
There are five big updates from Facebook today. It’s as if Facebook’s Head of PR just returned from a summer vacation, was confronted with a huge backlog of updates and decided to release them all in one day. Here’s the news:
- Starting from August, US businesses will be able to add Facebook Pay to their websites. Shopify merchants will be a part of the initial rollout.
- Facebook will invest more than 1 billion dollars (yes, with a B) to reward creators.
- Facebook Groups will allow you to designate a “Group Expert”, who’ll get a nice status symbol card below their profile.
- Instagram will add auto captions for feed posts soon.
- Facebook has begun phase 2 of its Instagram Messaging API rollout. Accounts with between 1k and 100k followers can now connect to the API.
There you have it. If you’re into e-commerce, you have another payment option. Your members will like you more if you are a group admin. And if you’re a creator, you’re about to get rich (we hope).
Yelp will make it easier for non-Yelp businesses to reach their audienc
Yelp has introduced Yelp Audiences, which allows marketers to reach Yelp users outside of the Yelp platform.
How it works: Yelp has partnered with several demand-side platforms (DSPs) to deliver ads on third-party websites and apps based on people’s Yelp search activity and behavior.
An example: Let’s say you’re a monthly subscription service that sells dog treats. Your presence is digital and you don’t have a single retail location like brick-and-mortar businesses. You want to reach people who have used Yelp to search for pet services.
Using the Audiences platform, you can show your ad once those people visit a third-party website. Yelp will tell the third-party website (indirectly and anonymously): “Hey, this person searched for a dog grooming service, show them this offer.”
How is this different from the Yelp Audience Network: Using the Audience Network, you can only direct people to a Yelp business page. You can direct people anywhere using Yelp Audiences, including your website, app, and so on.
The Crew’s take: A good portion of Yelp’s audience is in the “I’m ready to buy” mindset. According to the company, 90% of people who visit Yelp make a purchase within a week. This is why we’re so excited about updates like these that give you access to high-intent audiences.
Agency, media buyer, or e-commerce store? If you have 3 minutes, here’s how you could save thousands of dollars this year
Look at your monthly income statement.
How many of your earnings are eaten by expenses like:
- Your banking account and its monthly fees.
- Sending and receiving payments in different currencies.
- Holding and converting funds in different currencies.
- Receiving payments from Amazon, Stripe, and others.
- Receiving and sending wire transfers.
- Creating cards for your employees or media buyers to pay for media spends and expenses.
- Fees and currency conversion costs for paying staff abroad.
With the Truly Financial banking service you can reduce all these costs by up to 80%.
Truly Financial is the first real alternative to global banking built exclusively for businesses who buy, sell or have staff anywhere in the world.
And if you open a Truly Financial account now, you can get $100. Exactly, they pay you just to see if you like their product.
Your landing page is probably bad*
*Or, at the minimum, it could use some improvement. Every landing page on the internet isn’t without tweaks that could boost conversion.
Recently, we featured a piece by Oliver Meakings about his lessons from 200+ landing page roasts.
When we saw how much you (and other readers) liked it, we reached out to Olly to see if we could do a collab and… He agreed to roast one of your landing pages for free.
What you need to do:
- Submit your landing page link as a reply to this email.
- Tell us what you think the best and worst parts of your landing page are.
You have until Sunday, 18th July 2021 to submit, then Olly picks his favorite to do a roast that we will share in our newsletter while it’s still fresh out of the oven.
Don’t worry if you don’t get picked! Everyone who submits their landing page gets a 20% discount on Olly’s roasts, if they decide to book it.
Send us your landing pages!
How to structure the homepage of your e-commerce using this journalism principle
Your homepage is probably the most visited page of your whole store. And it has multiple tasks to perform: Directing users to categories or products, highlighting key products, introducing the brand, or perhaps directing shoppers to help or contact information.
You have a lot of information to show the user. And that makes things complicated. So where do you start?
Here comes the “Inverted Pyramid” model.
This isn’t the first time we’ve shared this model proposed by Ecommerce Guide. That’s because it can be very useful.
How does this model work?
The inverted pyramid is a model used in journalism where the widest part of the pyramid at the top represents the most interesting and important information the writer needs to convey early on (the hook). While the rest of the information needs to be shown in diminishing order of importance.
How does this apply to your e-commerce website?
As a general rule, the further down an item is, the fewer visitors will see it. Therefore, the top portion of the homepage must show information relevant to most users. Scrolling down, they’ll find less important information.
Here are some practical suggestions:
- Don’t worry if your homepage is too long. Just order the information based on importance.
- Often, mobile users scroll down visitors scroll down to pages before scrolling right back up and checking what they need. A back-to-the-top button may improve their experience.
- You don’t need to hide categories (or any other section) in the menu. Include them on your homepage, but further down if they are not essential.
- Include your unique selling proposition or special offers at the top of the screen.
- If you have a large range of products, reserve niche items for the bottom of the page, while keeping best-sellers on top.
Obviously, the way you structure the homepage will depend on your business. But for more inspiration, Ecommerce Guide showed how different brands apply the inverted pyramid model to their homepages.
TWITTER: Fleets will be sunk on August 3. Twitter has announced that it will shut down its Instagram Stories clone.
MICROSOFT: Whoa, Microsoft is really getting into innovative ad formats; they’ve announced launching “Video extensions”, which will allow you to show videos in search results.
ADVERTISING: We had hoped to get this information from Facebook, but instead received it from a third-party analytics firm: Apparently, only about 25% of Facebook users tapped ‘Yes’ to the iOS tracking dialog.
TIKTOK: July is the month of breaking records for TikTok; the app becomes the first non-Facebook mobile application to reach 3 billion global downloads.
GOOGLE: A nice management update from Google. You can now create new Google Ads sub-manager accounts.
CLUBHOUSE: It’s no longer just about audio. Direct, “backchannel” messaging is coming to Clubhouse.
There’s a fancy restaurant in Vienna. A burger costs 30 euros, lemonade 40, and steak 25. How much would a salad cost?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
If you want to work out in South Korea, you can’t listen to Gangnam Style
…nor to any other music with more than 120 beats per minute.
The reason: Preventing COVID. “When you run faster, you spit out more respiratory droplets, so that’s why we are trying to restrict heavy cardio exercises,” said Son Young-rae, a health ministry spokesperson.
Others are doubtful. “So you don’t get Covid-19 if you walk slower than 6 km per hour?”, Kim Yong-tae, a member of the main opposition party said.
So, for reference:
You can listen to this song while you work out.
With that being said, the COVID situation in South Korea is getting worse, and we send our blessings to our Korean subscribers and everyone living there.
Also, kudos to the government for being creative in thinking about how to keep gyms open.