OK, pop quiz. Which holiday is bigger:
- December 25th.
- May 4th.
Most of you probably said December 25th. Because, well, it’s Christmas day.
And May 4th is, well… It’s Star Wars day. May the 4th be with you.
Why we’re talking about Star Wars.
Why is important to advertise on special days?
Although Christmas is, on its face, a much bigger holiday than May 4th, that’s not a universal truth.
We recently talked with a marketer who works for a gaming café.
For a “nerdy” audience, Star Wars day might be just as good a reason to run holiday advertising as Christmas.
This all brings us to a bigger point: There are thousands of niche holidays, and you can probably find at least one for your specific audience…
- Pet owners: April 11th, National Pet Day.
- Anime fans: April 15th, National Anime Day.
You get the gist.
Point is, people often use holiday promotions as an excuse to buy things they want.
And if you can find excuses to run ads on obscure, niche holidays, you might be able to make some extra sales.
A little extra…
For inspiration, Hubspot put together a list of 278 niche holidays you can use—and this is only the tip of the iceberg.
If you liked this insight, you’re going to love our most recent Deep Dive. It’s packed with holiday marketing tactics and insights to help you get ahead. Check out the preview here
