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INFLUENCER MARKETING
4,518 shoppers told Awin how they buy today, including why AI search converts 4x better than Google
Your last-click report is basically Jon Snow. It knows nothing.
Awin’s free 2026 report says growth now runs on confidence, not attention:
- AI search converts at 14%. Google organic: 3%
- 53% of 18-24s buy straight from a creator, zero research
- Social commerce delivers just 8% of purchases
Transparency beats everything, named the top trust driver by 33% — ahead of expertise and brand alignment.
