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INSTAGRAM

Here’s how the Reels algorithm works

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Instagram has just published a video that explains how the Reels algorithm works at a high level.

Rather than explaining the nuts and bolts of each factor, we decided to dissect everything from the video and provide four action steps you can take right now to improve your Reels reach:

  • Encourage engagement. Instagram decides which Reels to show users based on actions such as liking, commenting, and remixing a Reel.
  • Get people to interact with your profile. Instagram takes into consideration the user’s “history of interacting with the person who posted”. So if someone likes, comments on, or shares one of your Instagram posts or stories, they are more likely to see your Reels organically.
  • Popular = more exposure. When deciding whether or not to show your Reels to other users, Instagram takes your overall popularity into account.
  • Keep track of trends. Instagram has an algorithm that shows users more dog-related Reels if they interact with Reels about dogs, for example. If there is a trend, say, of cute dogs playing, you could include that in your video to increase the likelihood that your Reels will be shown.

Reels is not for politicians: Instagram stated that they do not show Reels about politics, political parties, or government officials. So if you’re in that niche, you might want to look somewhere else (ahem…Twitter?).


GOOGLE

Here are 3 fresh pieces of news from Google for advertisers and SEO strategists

Two of them are positive, while one was transitory (read on to see what we mean). Here’s the news:

If Google keeps releasing updates at this rate, we’ll start to worry about their employee well-being. Are these people even taking a summer vacation?


SPONSORED BY GEEKOUT

Free GeekOut Kyiv Livestream

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If you want to learn from million-dollar ballers but can’t get to Ukraine, you’re in luck…

GeekOut Kyiv is hosting a livestream for anyone who can’t actually attend the event… and it’s absolutely free!

You’ll get to soak in the knowledge, tips, and secrets all from your very own couch!

These speakers are 8 and 9-figure ballers willing to go deep to teach you how they scale, what iOS 14 means for the future, and what they actually do to build their businesses.

The following is just a fraction of what you’ll learn:

  • Facebook Ads in 2021
  • How To Effortlessly Create High-Converting Creatives
  • The Giveaway Model And How It Built An 8-Figure Business
  • 2021’s Greatest SMS Plays
  • $20k to $500k on Amazon. Real Strategies for 2021 Growth
  • How To Turn Google Shopping Campaigns Into Relentless Profit Printers
  • The Smarter Way of Raising Capital
  • Native – The New Way Of Scaling Post iOS 14

If you don’t want to leave the house, but still want to learn how to kick butt on every campaign you run, then you need to snag a spot right away.

Get your free livestream access before August 28th here.


MARKETING

“Why do they all look the same?”

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Ross Simmonds felt all SaaS company sites looked the same. So, with his team, he decided to analyze the website design of 100+ SaaS businesses.

And here’s what he found out:

  • 98% of companies put the brand logo on the top left. This is a common design approach, and not just for the SaaS industry.
  • Most SaaS websites are mobile responsive. Well, it would be awful if a SaaS company’s website wasn’t optimized for mobile, right?
  • 54 percent of SaaS webpages do not use video. Maybe creating videos for your website can feel difficult. But it’s a great approach to build a personal and connected relationship with website visitors.
  • 50% of websites have a live chat tool.
  • 90 percent of companies had a call to action button above the fold. And we completely endorse this practice. There will be website visitors that need more information about your business before making a decision. And others that are ready to convert right away. A CTA above the fold gives you a chance to convert hot prospects.
  • Green is the most popular color for CTA buttons, followed by blue.
  • “Get started” is the most popular CTA. It’s followed up by “Request demo”, “Try x”, and “Sign up”.
  • 92% of sites use a white background.
  • 50 percent of SaaS businesses use real-person images on the homepage. And 70% of them leverage illustrations of people and tech.

That was a lot of information. And we know what you’re thinking:

“What the heck should I do with these stats?”

Should you join the trends and implement them? Or should you do something completely different?

Well, some practices can benefit almost every website. A live chat tool or a CTA above the fold will be helpful no matter your industry.

But for other variables, experimentation can bring improvements. For example, if all websites are using the same standard CTA text, going one step forward by using a creative CTA can be a big help.


ROUNDING UP THE STACK

E-COMMERCE: Adidas, TechStyle Fashion Group, MATCHESFASHION, Nordstrom, American Eagle – these companies are leaders in a troubled year for fashion. Discover the 6 strategies that can help you thrive like them in this guide from Sailthru. Get it here.*

LINKEDIN: Feeling stuck? Here are 14 inspiring LinkedIn ad examples for your next campaign.

TIKTOK: TikTok has recently developed a taste for boasting. This time, they claim that their advertisements are more effective than TV commercials.

INSTAGRAM: Want to get someone banned from Instagram? These people claim to be able to help you do that for only $60. Vice delves deeper into this shady industry.

ADVERTISING: It’s confirmed. No summer vacation for Google’s legal team. This time, the company is accused of fixing ad rates with Facebook.

QUORA: The Q&A website is capitalizing on the creator economy by allowing you to charge for the content you create.

TWITTER: Co-hosting Spaces events. That is the new feature that Twitter has released in the hopes that you will invite your bestie to the platform.

YOUTUBE: How are older videos helping grow your YouTube channel? The company is currently testing a feature that can provide you with an answer to this question.

*This is a sponsored post.


BRAIN TEASER

I have a big mouth and I am also quite loud! I am NOT a gossip but I do get involved with everyone’s dirty business. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The Japanese government wants its citizens to “get it on”

Japan’s birth rate is rapidly declining. Instead of sitting back and doing nothing, the Japanese government has decided to take matters into their own hands with the help of something we all love to hate: artificial intelligence (AI).

Queue the Marvin Gaye love song…

The Japanese government wants to create an advanced AI matchmaking system that will consider your hobbies, income, values, and age before matching you with your (hopefully) dream partner.

Not new in Japan: Some local governments have already introduced matchmaking systems. The city of Saitama, for example, spent 15 million yen ($144k) for something similar but only got 21 couples to say “I do”.

Let’s hope things go better this time.

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