PSYCHOLOGY OF MARKETING/Past newsletters

Past newsletters

One psychology effect you can use, every Thursday.

Spacing Effect

Why spacing out repeated exposures improves memory retention and how to apply the spacing effect to boost brand recall and engagement.

Oct 15, 2026

4 min read

Testing Effect

Oct 8, 2026

3 min read

Picture Superiority Effect

Oct 1, 2026

4 min read

All issues

Mere Measurement Effect

How asking people about future behavior makes them more likely to do it, and how to apply the mere measurement effect in marketing campaigns.

Sep 23, 2026

4 min read

Theory of planned behavior

Why people's intentions don't become actions unless they believe it works, others do it, and they can do it, plus how to use this in marketing.

Sep 17, 2026

4 min read

Self-Determination Theory

Why people stay motivated when they feel autonomous, competent, and connected, and how to apply self-determination theory to marketing.

Sep 9, 2026

4 min read

Regulatory Focus Theory

How people either chase gains or avoid losses, and how to match your marketing message to each mindset using regulatory focus.

Sep 2, 2026

4 min read

Elaboration Likelihood Model

How people process persuasion through detailed analysis or quick surface cues and how to use both routes in marketing.

Aug 25, 2026

3 min read

Construal Level Theory

How psychological distance changes whether people judge ideas by desirability or feasibility, and how to apply construal level theory in marketing.

Aug 19, 2026

4 min read

Attribute Substitution

Why people judge difficult qualities by substituting easier ones like price or popularity and how to apply this bias to marketing.

Aug 11, 2026

4 min read

Bystander Effect

Why groups of people fail to take action when responsibility feels shared, and how to use the bystander effect to trigger individual response.

Aug 4, 2026

4 min read

Google Effect

Why we forget information we know we can Google later and how to use the Google effect to make your brand memorable.

Jul 29, 2026

4 min read

Affective Forecasting

Why people poorly predict how future events will make them feel and how to use affective forecasting in marketing.

Jul 21, 2026

4 min read

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