PSYCHOLOGY OF MARKETING/Past newsletters

Past newsletters

One psychology effect you can use, every Thursday.

Low-Ball Effect

Why people stick with a deal after the price or terms get worse, and how to use that commitment in your marketing without misleading buyers.

Nov 5, 2026

4 min read

Transactional Utility

Oct 29, 2026

4 min read

Curiosity Gap

Oct 22, 2026

4 min read

All issues

Spacing Effect

Why spacing out repeated exposures improves memory retention and how to apply the spacing effect to boost brand recall and engagement.

Oct 15, 2026

4 min read

Testing Effect

How retrieving information strengthens memory better than rereading, and three ways to use the testing effect in marketing.

Oct 8, 2026

3 min read

Picture Superiority Effect

People recall images far better than text, and this guide explains how to apply the picture superiority effect to your marketing strategy.

Oct 1, 2026

4 min read

Mere Measurement Effect

How asking people about future behavior makes them more likely to do it, and how to apply the mere measurement effect in marketing campaigns.

Sep 23, 2026

4 min read

Theory of planned behavior

Why people's intentions don't become actions unless they believe it works, others do it, and they can do it, plus how to use this in marketing.

Sep 17, 2026

4 min read

Self-Determination Theory

Why people stay motivated when they feel autonomous, competent, and connected, and how to apply self-determination theory to marketing.

Sep 9, 2026

4 min read

Regulatory Focus Theory

How people either chase gains or avoid losses, and how to match your marketing message to each mindset using regulatory focus.

Sep 2, 2026

4 min read

Elaboration Likelihood Model

How people process persuasion through detailed analysis or quick surface cues and how to use both routes in marketing.

Aug 25, 2026

3 min read

Construal Level Theory

How psychological distance changes whether people judge ideas by desirability or feasibility, and how to apply construal level theory in marketing.

Aug 19, 2026

4 min read

Attribute Substitution

Why people judge difficult qualities by substituting easier ones like price or popularity and how to apply this bias to marketing.

Aug 11, 2026

4 min read

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