News

The marketing news that matters, three times a week.

Google’s Asset Studio gives product photos a holiday makeover

Google Ads Asset Studio now makes festive product photos and video ads, requires AI labels in three more regions, and drops Search language targeting.

Nov 9, 2026

1 min read

OpenAI is building a Search Console for ChatGPT as its ads get target bidding

Nov 9, 2026

1 min read

AI Mode adds booking and checkout, Clarity tracks AI agents, and ChatGPT Ads drops bid caps

Nov 6, 2026

1 min read

All news

Snap’s growth shifts to subscriptions, TikTok Shop goes solo

Snap's Q3 revenue rose 14% with 30M subscribers while ad revenue grew 4%, and TikTok launches a standalone Shop app in four markets.

Nov 6, 2026

1 min read

AI traffic is paying off on Shopify, but ChatGPT ad visits earn less than paid search

Shopify reports AI-referred sessions converting 64% better than organic search, while a study finds ChatGPT ad visits earn $0.89 against $2.45 for search ads.

Nov 4, 2026

1 min read

Reddit and TikTok expand search ads as Instagram and X pay creators for video

Reddit tests ads in search results, TikTok adds impression share metrics for search ads, and Instagram and X offer payments to video creators.

Nov 4, 2026

1 min read

Google, Bing and OpenAI agree on one robots.txt opt-out for AI training, but nobody reads it yet

Google and Bing will honor a shared robots.txt AI training opt-out from 2027 and OpenAI within months, but it is still only an IETF draft.

Nov 2, 2026

1 min read

Microsoft now takes 90-day-old conversions, Google sets a 15-conversion bar for PMax stability

Microsoft's Conversions API now accepts events up to 90 days old, and Google says Performance Max needs 15 conversions over 30 days to stay stable.

Nov 2, 2026

1 min read

Google admits AI Mode earns less, then expands its ads to 10 more countries

Google says AI Mode earns less and weighed on Search growth, so it is extending AI Mode ads to 10 more countries and testing Shopping ads.

Oct 30, 2026

1 min read

Reddit loses traffic and Pinterest’s per-user revenue stalls in Q3, while Meta says AI pulls its weight

Reddit ad revenue rose 54% as search traffic fell, Pinterest revenue per user stalled, and Meta AI lifted conversions 15.7%.

Oct 30, 2026

1 min read

ChatGPT ads start arriving through Amazon DSP as AI answers swallow search

ChatGPT ads are appearing through Amazon DSP, AI Overviews now show on over 80% of Google searches, and Anthropic is projected to spend $655M on ads.

Oct 28, 2026

1 min read

Instagram tests 90-minute videos, Pinterest opens up to programmatic buyers, and more

Instagram tests Features for videos up to 90 minutes, Pinterest adds programmatic buying through major DSPs, and Meta says ad sets need 50 weekly conversions.

Oct 28, 2026

1 min read

AI makes the shortlist, reviews close the sale... and Google now puts them in your ads

ChatGPT sends 16% of shoppers who then check reviews, Google adds AI review summaries to Search ads, and LLM traffic converts at 13.8% versus 3% from organic.

Oct 26, 2026

1 min read

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