Data Stories

Marketing data, charted and explained: what the numbers say and what to do about them.

How to approach World Cup as a marketer, according to data

Data shows which advertising platforms, industries, and markets drive the highest recall during World Cup tournaments and how viewing habits shape campaign ROI.

May 27, 2026

7 min read

What does the data say about online purchase journey?

Mar 3, 2026

8 min read

How AI is rewriting the rules of search: a data-driven story

Feb 17, 2026

9 min read

All data stories

State of Advertising 2026 Report

Current marketing budgets, team sizes, and salaries for 2026 plus how AI adoption and tracking challenges are reshaping the industry.

Feb 3, 2026

15 min read

How efficient are marketing agencies: backed by real data

Discover what drives marketing agency efficiency through data on client retention factors, operational challenges, AI adoption rates, and the gap between agency confidence and client satisfaction.

Jan 19, 2026

9 min read

Are you doing enough to keep your customers

How companies misread customer loyalty signals, what actually drives retention, and which mistakes cause customers to leave brands.

Dec 18, 2025

8 min read

How much trust do your shoppers have in different ad channels?

Discover which advertising channels consumers trust most in 2025, why reviews outperform influencers, and how generational gaps shape ad reception.

Dec 9, 2025

6 min read

The 2025 Christmas Trend For the Final Q4 Push

How Americans plan to spend during the 2025 Christmas season, which consumer segments will spend more, and what promotional strategies work best.

Dec 1, 2025

6 min read

Boomers are online, but are they buying from you?

Boomer online shopping habits in 2025, from digital adoption rates and social commerce skepticism to what drives purchases and stops conversions.

Nov 25, 2025

7 min read

Your product page is costing you sales. Here’s the data

How cart abandonment rates vary by device, what causes user frustration on product pages, and which copywriting style converts best.

Nov 18, 2025

5 min read

Getting press: A data-driven report on PR and marketing

How PR professionals can secure media coverage in 2024, what journalists want in pitches, and how AI affects public relations work.

Nov 3, 2025

9 min read

What can you expect from Q4 in 2025?

Q4 2025 consumer spending trends, BFCM performance data, tariff impacts on shopping behavior, and how Cyber Monday dominates holiday sales.

Oct 15, 2025

9 min read

Are B2B Influencers gaining traction?

Data on B2B influencer marketing budgets, effectiveness by content type and creator category, adoption rates, and how AI helps companies find the right industry experts.

Oct 3, 2025

6 min read

Get the next data story in your inbox.

Delivered Monday, Wednesday and Friday. Carefully curated marketing news and data, read in 7 minutes or less.

Subscribe free