Eye-opening.

 

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FACEBOOK

Facebook isn’t happy about ‘The Social Dilemma’

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We’re guessing most of you have watched, or at least heard of, the Netflix documentary that came out earlier this year called ‘The Social Dilemma’. It’s about the dangers of social media and the ways that companies profit off of their users – and ironically, social media is what helped the film go viral when it was released.

The documentary went viral enough that, on Friday, Facebook made a surprising move by issuing an official statement attempting to debunk many of the claims made in the film. This is what the blue giant had to say:

  • Facebook claims it’s not designed to be addictive and that it doesn’t sell user data. The company stated that it aims to “prioritize meaningful social interactions,” and also made it clear that user data is not being sold. You know as well as we do that this is misleading at best, but wordplay is a powerful thing.
  • The algorithm isn’t ‘mad’, and there are increasing ways for users to protect their privacy. We’ll give Facebook some credit on this one, as users do have more controls over how to manage their data. This isn’t exclusive to Facebook, though – with the slow death of cookies and some new options in iOS 14, it’s becoming harder than ever to accurately target customers.

Facebook’s clearly feeling uncomfortable, at best, about the documentary, and it doesn’t seem like Zuck & Co are quite willing to accept some of the claims that are being made about them by filmmakers, politicians, and virtually everyone else on the internet.

What difference does this make for advertising? At the moment, not a whole lot. But, the mounting pressure from governments and outside sources (including this film) might force the company to continue making changes to protect user privacy and data.


INFLUENCER MARKETING

Who made more?

Ready for a quiz? Cody Wittick took to Twitter a couple of days ago with an eye-opening case study about influencer marketing. Here’s the deal:

The brand: QALO, a brand that makes silicone rings designed for an active lifestyle.

The influencers: Brittany Aldean and Bryce Harper.

Brittany’s a former American Idol contestant, and has 1.7M followers on Instagram – oh, and she’s also married to Jason Alden. She doesn’t wear the QALO ring very often.

Bryce Harper is a current baseball player, and he wears the QALO ring even during games.

The question: Cody ran an influencer campaign with both Brittany and Bryce (separately). Can you guess which campaign brought in the most money? Here’s the answer, along with a couple tidbits of supporting info:

  • Brittany was the clear winner. Her campaign brought in $35k, while Bryce’s brought in $15.6k. This was especially surprising to Cody because, up to that point, sports-related campaigns and influencers had performed extremely well.
  • Don’t assume you know which influencer is going to drive more sales. As Cody mentions in his thread, past success does not equal future success. So, although he thought Bryce Harper’s campaign would be a home run, Brittany’s audience was more loyal than he initially expected.

You can check out his full analysis and explanation in Cody’s full Twitter thread here. Before you launch your next influencer campaign, try looking past the obvious – you just might hit the jackpot.


SPONSORED BY PCLOUD

One of the best cloud storage solutions in the world just dropped its price by 65

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Over 13,000,000 people from around the world trust pCloud to store their files, including professionals working at Coca Cola, Twitter, Instagram, LinkedIn and Uber.

It has also been nominated by different publications, such as TechCrunch and Forbes, as one of the best cloud storage services.

Why pCloud?

This storage acts like a trusty hard drive, but without its flaws: it can’t be broken or stolen, it’s much cheaper and can be accessed from everywhere.

That’s not the only reason why pCloud is among the 5 best cloud storages in the world:

  • Flexibility to choose where to store your data: Whether you want your data to be stored in Europe or in the USA, you decide.
  • File versioning: pCloud stores versions of your files. Thus, if you need to find a previous version of your work, it is all available. Dig into the actions you have performed and easily keep track of all your activities.
  • File sharing: Send and receive large files to and from anyone you like. Whether they use pCloud or not.
  • Unlimited file size, unlimited upload/download speed.
  • Share stats: Track how many people access the assets you share.

And you can have access to all these features (and others) forever.

Get 2TB lifetime cloud storage at 65% off.

No monthly, yearly, or recurring fees. Just get it once and free your mind forever.


MARKETING

How to build a community (and grow your revenue) at almost no cost

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Facebook groups are great tools to nurture customers and convince them to buy more frequently. More importantly, building that sense of community that separates an anonymous brand from one that makes a lasting impact.

A Facebook group doesn’t come with many costs. And, once it gains momentum and the community starts to be active without your input, there isn’t a ton of work required.

Facebook Groups can be used in different ways: As a lead magnet, a premium product, or an insider community – just to name a few.

For example, at Stacked Marketer, we use our group as a referral program prize. You can access it when you feature the Stacked Marketer newsletter to five friends. (Yes, that’s a promotion – see what we’re doing here?)

If you’re thinking about including Facebook groups in your marketing armory, here are five ways to boost your Facebook groups shared by Social Media Examiner.

The best part about these tips? They cost nothing.

Let’s dive into them.

+ Make your Facebook group easy to find. Your group doesn’t hold any value until your prospects start joining it. To make it easier to find it, you can create a custom URL, as long as your group has less than 5k members.

You’ve got your custom link, now spread it in your messaging:

  • Order confirmation or email welcome sequence.
  • Direct customers to your group via digital products or PDFs.
  • Include a card in your product packaging that directs customers to join the group.

+ Restrict access to customers only. If you want to treat your group as a premium product, you can restrict access to include only customers. Or, access can be given to members that performed a specific action such as referring your brand to other customers or sharing your brand on social media profiles.

+ Share content that enhances the customer journey. Free daily workouts, bonus recipes, early access to new products or services, exclusive offers, and giveaways are a few examples of this.

Sharing content that can’t be found anywhere else will strengthen the relationship within your “circle”.

+ Use the group as a customer service channel. Giving support to your customers in an authentic way rather than through a call center or canned emails can create a great buying experience, and thus, increase your business’s lifetime value.

+ Use the group to get feedback. If you have an active community of customers, it is extremely easy to get feedback that makes your products better. That’s a win-win for both your customers and your revenue!

Running a successful Facebook group only costs one thing: time. As long as you’ve got that, you’re golden!


ROUNDING UP THE STACK

FACEBOOK: A doomsday scenario defense document has been prepared by Facebook and obtained by the WSJ, which claims that breaking up FB, Instagram, and WhatsApp would be damaging to consumers.

GOOGLE: Publishers are finding that Google’s Limited Ads feature is, predictably, limited. Unsurprisingly, most users – when given the option – will choose to reject the sharing of their data.

SEO: If you’ve been having indexing and canonicalization issues with your site, you’re not alone. Google has confirmed that there’s been an error, and they’re looking into it.

MARKETING: Here’s an intimidatingly massive compilation of digital marketing talks, slideshows, and information. If you’re not overwhelmed by a ridiculous amount of info all in one place, check it out!

INSTAGRAM: It looks like a mode called Photobooth might be soon coming to Instagram stories! The update looks to add some cool effects and features to Stories.


BRAIN TEASER

You know the drill. It’s Monday, which means we’re asking you which subject line from last week had the highest open rate. Here are your choices:

😟 Let’s talk.
🐇 What’s up?
💰 Total domination.
🐟 It’s a big one.

You can go vote on our Twitter poll here!


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Of course they’re from Florida

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What’s the first thing that comes to your mind when you think about ants?

Is it their super-strength and their impressive tunnels below the ground? Or, maybe instead you’re thinking about ants that collect the skulls of their enemies and store them in their homes.

Is that last one not what you were thinking about? Well, you are now – and yes, this is a real thing.

The official name of these ants is Formica Archboldi, and they’re native to (you guessed it) Florida.

Scientists aren’t sure why they collect the heads of their defeated enemies and decorate their nests with it, but it’s cool – and scary – nonetheless.

You can check out the full article on National Geographic here. There’s plenty more about ants, including a type of ant that kidnaps and assassinates rival ant queens.

We’re starting to think ants might not be friendly, after all.

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