Google Analytics 4 Essentials Course

Google Analytics 4.

Three scary words for many marketers.

But a high-leverage tool for those who know how to use it.

Because of its complexity, Google Analytics 4 caused a big burst in the community when it was released. 

In this course, you’ll discover the foundations of this tracking tool, so you can start getting precious insights from your websites, funnels, and e-commerce stores. And, eventually, make data-oriented decisions that lead to gains, rather than losses.

Felipe Mate, who works as Implementation Lead at Elevar, and Data Analyst at Stacked Marketer, implemented Google Analytics 4 for over 50 brands in the last year. He is going to guide you through the fundamentals’ understanding of Google Analytics 4, use insightful reports for your business, and easily navigate the User Interface.

After going through this course… 

  • You will be able to understand your numbers so that you can improve your business performance related to the acquisition, retention, engagement, and monetization of your website users.
  • Everything you see in Google Analytics 4 will become clear, and you will be able to explain to others on your team how Google Analytics 4 works and why the data being presented makes sense (or not).
  • You will be equipped with an understanding of the tool so you can use it effectively in your business – or your client’s business.

This is what this course will cover

  • Introduction to Google Analytics 4: Understanding GA4 data model.
  • Navigating Google Analytics 4 pre-built reports
  • How to optimize your Google Search campaign
  • How to build your own exploration reports
  • Applying the best practices for your GA4 settings

Who the course is for

This course is for anyone who wants to get a clear understanding of Google Analytics 4, and feel confident and capable of identifying the right piece of data they need to make the next decision. Specifically, this course is for:

  • Marketers and business owners who want to clearly understand performance related to conversions, acquisition, website visitor behaviour, and retention.
  • Media buyers who want to understand the outcome of their ad dollars down to every website metric.
  • Anyone who’s confused by Google Analytics 4 because “data is missing”, “I can’t find the report I need”, and “give me back the old Analytics”

This course is not for you if:

  • You’re looking for just a 2-minute tutorial showing how to copy the Google Analytics 4 script on your website.
  • You already know how to use Google Analytics 4, and you’re looking to learn about Google Analytics 4 advanced features.
  • You want to use Google Analytics 4 to measure apps activities. 

Here’s what else you get when you join Stacked Marketer Pro

Build high-converting funnels easily

From industry deep dives to neuromarketing, you get access to a vault of over 41 comprehensive reports distilled from 8,000 hours of meticulous research. And a new report every month.

Marketing courses

Copywriting, media buying, analytics. Stacked Marketer Pro courses help you build new skills so you can become the full-stack marketer who can run the whole show, or you can go deep into each topic.

Swipe files

Entire email sequences. High-performing video ads. Landing pages that are crushing it. You will get access to ton of real examples you can swipe.

Community

Direct line to a community of marketing experts and peers from various niches.

Fluff-freezone

Get confidence in your marketing abilities by knowing the latest cash-generating strategies used by succesful companies and practical information you can apply right away.

Save over $4000 in SaaS, tools, and marketing services

You get deal and discounts from our partners, so you can save money on the tools you already use daily.

Trusted by marketers and founders

Worried you won’t have time to maximize your membership?

That’s the beauty of Stacked Marketer Pro—there’s no need to digest entire reports or finish courses to reap the benefits.

Sometimes, one nugget can increase ROI on a campaign. Or a solution someone shares in the forums can help you overcome a challenge you’ve been wrestling with for weeks.

And then there are the passive savings you get on essential marketing tools, without having to lift a finger.

Stacked Marketer Pro membership is not about cramming more into your packed day. So if you’re looking for a quick ROI-boosting insight, simply swipe one of our curated examples or dive straight into the section that sparks inspiration.

Conversion

FAQ

What is the difference between this and the Stacked Marketer daily newsletter?

Stacked Marketer is our daily newsletter where we provide you with digital marketing news and case studies.

Our goal is to keep you up to date with the latest platform changes and marketing trends.
Stacked Marketer Pro is deeper.
Our Pro Reports are the results of our research, brands analysis, founders’ interviews, surveys, and more. And everything is put into digestible, actionable insights that help you grow your business and evolve as a marketer. 
If you’re just starting out, you don’t have product-market fit, Stacked Marketer Pro is NOT for you.
But if… 
You regularly test new growth channels and strategies
You have product-market fit.
You need to stay ahead of competitors.
You want to get better ROI with unsaturated growth strategies.
Then Stacked Marketer Pro is for you.

Is it really worth it? Can I find this information on my own?

Aside from the CIA’s secret files, almost any piece of information is accessible online today with enough time and investment of money. So, yes, you can find this information the same way we do: Create a team, set up a reserach workflow, and spend 200 to 300 hours of work every month. Then get conclusions and actionable tips from the research.
You can do it on your own. But we think we have a better solution 🙂 

Is it a long-term contract? How often can I cancel?

It’s a monthly membership and you can cancel once a month – so it’s not a long term contract. Once you cancel, you still keep access until the end of the billing cycle but you won’t be billed again the next month.

Is it easy to cancel?

Absolutely! Cancelling is easy, just a couple of clicks in your account dashboard. It’s even easier than signing up!

Can I get a corporate account for my team?

Yes, you can get a corporate account where you manage access to people on your team. You can also switch accounts between team members if someone leaves or someone new joins, all from one dashboard and with just one invoice. 
Contact us for details: [email protected]

I have more questions. Can I contact you somehow?

Of course! Send us an email at [email protected] and we’ll try to help and answer all further questions.