The Crew’s Insights
How to analyze comments and reviews and flesh out your ideal customer persona
One of the most effective ways to create your ideal customer or client persona (ICP) is to flesh it out with customer research. And one of the best ways to do that? Analyzing your comments and reviews. Here’s how: Step 1: Export all your social media comments. This includes all the comments on your Instagram,…
How to create buyer personas
By now, you probably understand why it’s important to know your target audience, right? When you know and understand your target audience, you can create assets that appeal to them, from ad creatives to ad copy, website messaging, and offers. And you probably know you should document what that ideal customer looks like. So the…
How to do effective keyword research for e-commerce
So you want to optimize your online store for SEO, but you don’t know where to start. Here’s your first step: Keyword research. How to do effective keyword research for e-commerce? There are a couple of methods you can use to do keyword research effectively and quickly: Method #1: Google’s keyword planner This is the…
