News
Snapchat leans on AI for ads, while Instagram makes carousels finally make sense
Two platforms, two very different flexes: One hired a whole AI crew, the other just discovered captions can be plural. Snapchat showed up to show-and-tell with a full toolkit: It’s got a bunch of new AI ad features led by a chatbot in Ads Manager that turns your goals into a tailored setup. Describe what…
Google hands you an AI co-pilot and free first-party audiences
Google’s doing your busywork while you nap this week. Your campaigns just got a co-pilot: Ask Ad Manager now troubleshoots your campaigns and reads your performance data from inside the platform without any report-building. If you want to know why a line item flopped, just ask it. It digs into your data and answers back….
Buyers are making up their minds, so meet them mid-decision
Turns out the internet’s front page doubles as its fitting room. Lurkers before they leap: A fresh Reddit study with WPP surveyed 13,000+ users and found that 77% of Redditors hop across two or more communities before they buy. Why it matters: Most marketing playbooks chase awareness and buzz. But the actual yes-or-no moment happens…
