News
The agent is now the customer, and search is keeping the conversation
Turns out the shopper you’ve been optimizing for has a VM, a wallet, and no impulse control problems… Unlike some of our Crew. Meta just gave a billion people a buyer’s agent, Muse. And Muse doesn’t answer questions, it does the work: opens a browser, fills forms, negotiates, then checks out with Stripe’s Link. Cha-ching?…
Microsoft and Google spent some time deleting manual controls… again
Autopilot used to be a feature you switched on. This week both platforms made it the standard trim. And it’s not necessarily great for marketers. Microsoft is dropping Max CPC. From October 1, new campaigns on Maximize Conversions, Conversion Value, Clicks, tCPA and tROAS can’t set one. Existing campaigns keep theirs. Remove it after that…
ChatGPT is building its own search index while your clicks disappear
Netflix started by mailing out other studios’ DVDs. Then it made its own shows. OpenAI is running roughly the same play on search. The tell is in the experiment name. Research published by Peec AI found an OpenAI test called “prefer-index-over-serp-v3”, pitting its own index against third-party SERP results. They also mapped separate indexes for…
