News
Marketers aren’t too worried about the TikTok ban, and Threads announces fresh user data
If there’s one thing marketers are great at, it’s adapting to change. … Which is a handy skill to have now that TikTok is one step closer to being banned. But as it turns out, some marketers aren’t that bothered, saying if TikTok disappears, they’ll just funnel their budget back into Meta and Google. Some…
Alphabet and Microsoft beat estimations
And in today’s episode of earnings season… Alphabet’s numbers don’t lie: Overall revenue was $80.54B, beating the estimations of $78.59B. It also increased 15% compared to a year earlier—the fastest growth in two years. But more importantly: YouTube ad revenues hit $8.09B, also beating estimates. Search Ads increased from $40.36B to $46.16B. Overall ad revenues…
New Reddit and Windows ads, another cookie update, and more
Shopping? On Reddit? Sure, why not: Reddit’s new Dynamic Product Ads are currently in a public beta, but apparently early tests have shown a 1.9x greater ROAS compared to conversion campaigns. They come with prospecting and retargeting capabilities built-in, which is nice. And supposedly the placements help you meet customers in their buying journey at…