News
Google Ads is moving brand guidelines, and a major advertising opportunity has opened up
Performance Max is changing again. Cover your assets: Google Ads is now storing brand guidelines at the campaign level in Performance Max. If you’re an API user still riding with the AssetGroupAsset, it’s time to switch to CampaignAsset. Otherwise, you might wake up to broken workflows and missing logos. Also, with API v21, brand guidelines…
Incomplete data flags, Local Services Ads have moved, and full-length videos are now in AI Overviews
What do you do when you want to update multiple, completely different things at the same time? You Google it. Lame joke, moving on: The Search Console Search Analytics API now flags you when data is incomplete. This should help you know whether the numbers you’re looking at are finalized or still being processed, which…
Threads traffic is meager, Instagram is now indexable, and Facebook is mopping up spam
A good swing is all about the follow-through. … But Threads can’t quite get there: The platform might be engaging 350M users monthly, but when it comes to actually sending traffic out into the world, it’s still just a drop in the pan. Referrals doubled year-over-year, but only earned 51.8M clicks between May and June—less…
