News
AI runs the ads now while brands can brief Alexa
Voltron would approve. At unBoxed, Amazon merged its ad formats into one AI-run robot, fresh off nearly $20B in Q2 ad revenue. One console to rule them all now goes by Amazon Ads Agent, which folds the DSP and ad console together. Inside, DVA+ bundles Sponsored Display, Sponsored TV and programmatic display, video and audio…
App discovery moves into ChatGPT and its ads get their first benchmarks
Clippy walked so OpenAI could run. At DevDay, the company dropped 20+ announcements for its 1.2B weekly users, and most of them might touch your distribution strategy. Move over, App Store: ChatGPT will now suggest apps mid-conversation when one fits the task. Users connect and use them without leaving the chat. Plugins also got app-like…
Choose where your bid ceiling lives before Black Friday, plus bigger LSAs
Ad platforms are pulling a Marie Kondo on manual controls. Or… if a setting doesn’t spark automation, the platform will thank it and throw it out. Four changes, one direction: Both engines are either removing or quietly discouraging the per-click ceiling.. Microsoft allows max CPC on new campaigns only via portfolio strategies from 1 October,…
