Data Stories
How to approach World Cup as a marketer, according to data
As national team coaches are naming their World Cup squads, in boardrooms worldwide, marketing directors are naming their budgets. The 2026 World Cup is the biggest sporting event in human history. 6 billion expected viewers. 39 days. And enough ad dollars flying around to make your eyes water. If you’re thinking about advertising, here’s a…
What does the data say about online purchase journey?
The modern purchase journey has mostly moved indoors. And just like your favorite chatbot, shoppers are smarter and faster than ever before. This also makes them harder to impress. Which means that they browse daily, research on their terms, and will abandon a cart over a surprise fee without blinking.
How AI is rewriting the rules of search: a data-driven story
It sounds crazy now, but just Google it may start to sound like “just fax it” soon. You can already hear it in conversations. “I asked ChatGPT,” or “Gemini said this-and-that.”
