Data Stories
Are online users turning to AI for search and shopping?
Here’s a question for you: Have you ever asked an AI chatbot such as ChatGPT a question before you’ve googled it? If the answer is yes, you’re definitely not alone. And with online users worldwide gaining access to ever-improving generative AI tools, it’s natural for the murmurs about AI “taking over traditional search engines” to…
Gen X Spending Habits In 2024
They aren’t actually X-Men. But if they’d have a superpower—it would be spending power. Why? Because the next few years seem to be Gen X’s time to shine, as the wealth distribution slowly spills down from older generations, particularly the “silent” one. With most online consumer data focusing on millennials and Gen Z—them being more…
How much of your ad traffic is real traffic?
When CPCs are high and the cash is low, you can’t afford to burn money. But that’s exactly what you might be doing. Because there are entire cyber highways online that are occupied by bots. And that traffic goes straight to your website as well. Only, unlike real people, bots are either just passing through—or…