Psychology of Marketing
🧠 Compromise effect.
June 4, 2026 Share on Sponsored by FROM THE CREW Happy Thursday. Here’s a reminder from The Crew: nobody orders the cheapest wine, and nobody orders the priciest one either. The bottle in the middle wins by default. Why? Keep reading. Reading time: 5 minutes, 15 seconds SPONSORED BY MINDSTREAM Five minutes a day to…
🧠 Base Rate Neglect.
May 27, 2026 Share on Sponsored by FROM THE CREW Happy Thursday. We counted seven “thought leaders” in our feed before finishing coffee this morning. We’re still recovering. Today’s newsletter, mercifully, contains zero of them. Just science. Reading time: 5 minutes, 15 seconds SPONSORED BY STACK INFLUENCE Social proof beats persuasion. A real person holding…
🧠Presenter’s paradox.
May 20, 2026 Share on Sponsored by FROM THE CREW Happy Thursday. Here’s a reminder from The Crew: “growth hack” is not a personality trait, no matter what your LinkedIn feed insists. Onto the science. Reading time: 5 minutes, 03 seconds SPONSORED BY AWIN If your affiliate platform just told you there’s a forced migration…
