Psychology of Marketing
🧠 Mere Measurement Effect.
September 17, 2026 Share on Sponsored by FROM THE CREW Hi there. Here’s something mildly unsettling: asking someone if they plan to buy something makes them more likely to buy it. Which means every survey you’ve ever filled out may have quietly nudged you somewhere. And we’ll cover this phenomenon in today’s newsletter. Did you…
🧠 Theory of Planned Behavior.
September 10, 2026 Share on Sponsored by FROM THE CREW Hi there. Everyone’s doing squats. Nobody’s doing… whatever the brain equivalent is. We tried a memory test yesterday and pulled a mental muscle. But it’s a fair question: if you can train a bicep, why not attention? Marketing runs on focus, and ours has been…
🧠 Self-Determination Theory.
September 2, 2026 Share on Sponsored by FROM THE CREW Hi there. Caught yourself doomscrolling again? Us too. As soon as we woke up, actually. We think there’s a fix, though. When you feel the urge to pick up your phone, pick up the book you’re currently reading instead. A physical copy. A kindle, whatever….
