Ads are coming from inside the chatbot.
A new friend for your media mix: OpenAI launched a self-serve ads manager in beta in the US, which will allow you to set up your campaigns right away.
What’s included: Self-serve buying, measurement tools, bidding options, and third-party attribution. A strong infrastructure to back OpenAI’s claims about “the biggest new ad channel”.
Also, you’re not locked into OpenAI’s native UI. Your existing performance toolkit can come with you.
A few things to note:
- Self-serve access means lower barriers to testing.
- Third-party partners mean easier cross-channel measurement.
- Conversational placement puts your ad inside a decision.
Also, chatbot users behave differently than search engine users. They ask it for recommendations, comparisons, and buying decisions.
A Google search is a query, but a ChatGPT conversation is closer to a decision at all stages. Reach someone at that point and you’re playing a different game.
We’ll keep you posted when the first reports come out.
