Where in the world is your Demand Gen campaign?
Location, location, location: Google finally gave Demand Gen campaigns proper location targeting controls.
You can now choose between Presence or Presence or interest directly in campaign setup. No more manual exclusions or geo-leakage—you’ll know if impressions are coming from users in your target markets.
If you’ve been running Demand Gen, this adds a nice layer of control.
If it’s not a 200, it might not render: Google clarified that only pages with a 200 HTTP status code are guaranteed to be rendered by Googlebot.
Non-200 pages, like 404s, might skip JavaScript execution entirely, which means if your content relies on it to load, Google might never see it.
If your product pages, landing pages, or dynamic content live behind non-200 responses, you’re risking invisibility in search. Make sure those pages return a 200.
Fan-outs are your ticket in: Pages that rank for AIOs’ “fan-out” queries are 161% more likely to be cited than pages ranking only for the main query.
The thing is, most cited pages don’t even rank in the top 10.
If you want to show up in AIOs, own the topic. Build content that naturally answers a wide range of related questions, and let Google’s AI discover your relevance.
SEO is just SEO: Google’s John Mueller and Danny Sullivan have made it clear, there’s no separate playbook for AI SEO. It’s just regular SEO.
Although some SEOs may interpret this cautiously, it sounds like it’s best to treat AI optimization as a natural extension of traditional SEO strategy.
