With the year just getting started, the major marketing moments are already lining up again.
And here they are: TikTok has released regional marketing calendars for 2026 that map out key seasonal events, celebrations, and cultural moments you should be planning around.
Each calendar includes notes on which TikTok ad tools work best for specific events, so you’re not just aware of the date but you also know how to capitalize on them.
If seasonal tie-ins are part of your strategy, this is one to bookmark.
Forget keywords: Google doesn’t want the highlights anymore. It wants to sit down and have a proper conversation.
Google’s Year in Search data reveals that users are asking longer, more complex questions powered by AI.
Over 60% of Shopping and Apparel searches now show broad, exploratory intent rather than specific product names.
In other words, people aren’t typing simple stuff like “Nike Air Max.” They’re exploring narrow trends like “y2k shirts graphic” or “fisherman aesthetic.”
Keep this in mind and you might show up earlier in the journey, when customers are still discovering what they want. Not only when they’re ready to buy.
