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Ads expert
SOCIAL MEDIA Twitter is testing new targeting options, Meta needs partners Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting: Twitter is beta...

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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Ads expert
SOCIAL MEDIA Twitter is testing new targeting options, Meta needs partners Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting: Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. For example, if a user...
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Hire agencies
GOOGLE It’s now okay to use agencies The times, they are a-changin’… After years of being kind of against it, Google has urged advertisers to turn to agencies and third-party resellers as it conducts one of the largest layoffs in its history. Why the pivot? It makes sense, really. Google wants to reduce overhead related to advertising services, which means there...
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Podcasts
E-COMMERCE Walmart launches B2B marketplace Hey, small and medium businesses (SMBs) like to shop online, too. Which is why Walmart launched Walmart Business, a dedicated e-commerce site tailored for B2B customers. Like Walmart, but for operations: The new site will offer “a curated assortment of more than 100,000 items,” ranging from office supplies and furniture to food...
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EU next?
META Heads up: important ad terminology change Meta Ads reporting is getting rid of “people.” No, not actual people, just the term. The company just announced that it’s replacing the term “people” in performance metrics with “Account Center accounts.” Why the change? To make metrics clearer, allegedly. As Meta puts it, “… if a person has one Facebook account and...
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