The Newsletter Essentials Course
In just 2 hours, you’ll get the blueprint we used to build a $1.5M newsletter from scratch – and become profitable from the first full year in business without a single investor
Get full access for 7 days. If you don’t cancel before the trial ends, the subscription renews at $99/month.
Hey, I am Emanuel Cinca, I started the Stacked Marketer newsletter in 2018, built it to 60,000+ subscribers, and generated over $2.3M in revenue… and let me tell you something:
This business is not easy.
- You’re in a perpetual fight against spam filters, which place your emails in promotion and spam folders and nobody reads them…
- It’s hard to find sponsors. There is no predictability in your revenue and you doubt if you made the right decision to get into this dirty business.
- … Or you can only find low-quality sponsors who want to work on crazy payment terms and suck your time and mental energy like a leech. And they distract you from other priorities…
- You don’t have a reliable acquisition engine that allows you to acquire readers consistently and profitably…
- You are spending money to acquire subscribers that go silent and never open or click on your emails…
And that’s not including your core activity: Creating quality, engaging content that people want to read.
I know it because I’ve gone through all of this. If you can think about any challenge related to running a newsletter business… Well, I faced it.
And I documented the whole journey, including all the processes my team and I created to smooth out operations and make the newsletter business simpler.
I am going to show you the foundation necessary to build a profitable 6 figures newsletter
- How to deliver top-notch content every day – or whatever your frequency is – that subscribers will look forward to reading and want to tell their friends about.
- Attract high-quality sponsors that pay big rates and are easy to work with. We have recurring sponsors like HubSpot, Semrush, and Salesforce. We’ll show you how to attract these types of companies.
- Increase the number of real readers every month. Which means every quarter you can raise your rates. And sponsors are happy to pay you.
- Scale easily. Whether you have 10,000 subscribers and make $80k per year or 50k subscribers and make $1M, the systems in place are the same. But the profits are much, much bigger.
Want to preview the course content first?
Check out the course content
Chapter 0 – Introduction
- Types of newsletters
- Why would you start a newsletter?
- … And what are some risks of a newsletter?
Chapter 1 – Essentials of the Newsletter Tech Stack
- Essentials of the Newsletter Tech Stack
- What you need
- Getting a domain name
- Choosing your email sending platform
- Choosing your website tech and hosting
- Other tools I recommend adding to your stack
Chapter 2 – Essentials of Newsletter Content
- Deciding on the type of newsletter you will write
- What to take into account when deciding what to go with?
- Alpha version of your newsletter structure
- How to get actionable feedback for your content
- Creating your newsletter voice and persona
- The thing about “write like you talk”…
- Common content mistakes to avoid
- How to start documenting your newsletter persona
Chapter 3 – Essentials of Newsletter Growth
- Do you need a pre-existing audience to start?
- How to go from 0 to 250 subscribers
- How to go from 250 subscribers to 2000+ subscribers
- How to grow past 2000 subscribers
- The correct “growth” metric
- Step-by-step to 1,000 active subscribers
- List engagement and cleanup
- Common growth mistakes to avoid
Chapter 3 – Essentials of Newsletter Monetization
- Here’s how newsletters can make money
- The pros of the ad-supported model
- Where to find sponsors
- Where to find affiliate deals
- How to create your first media kit
- Monetization mistakes to avoid
Chapter 5 – Dive Deeper
- Stacked Marketer 2022 Annual Report
- Morning Brew Deep Dive
- AI for Marketers (useful for newsletter creators too)
- How To Sell Newsletter Ads interview with Katy Huff
Other resources
- Newsletter structure example
- Newsletter persona worksheet
- Newsletter Profit & Loss template example
- Sponsor reports template
What this course does NOT give you
- A fast and easy way to get rich
- Excel business model of a newsletter, or newsletter economics
- Lessons for building a team
- A way to copy Stacked Marketer
- Tips for choosing a name or logo
- Incorporation and other legal details
You can take the course right away for only $7…
Get full access for 7 days. If you don’t cancel before the trial ends, the subscription renews at $99/month.
Learning the lessons you get inside Newsletter Essentials took 5 years of trial and error.
This course is worth way more than $1,000, but you can try it, and get access to $2,277 worth of in-depth guides to cognitive biases and growth tactics, swipe files, and reports… for just $7 for 7 days when you join Stacked Marketer Pro.
And if you don’t like Newsletter Essentials or the accompanying reports, swipe files, and insights, you can cancel any time.
Here’s what else you get when you join Stacked Marketer Pro
Build high-converting funnels easily
From industry deep dives to neuromarketing, you get access to a vault of over 41 comprehensive reports distilled from 8,000 hours of meticulous research. And a new report every month.
Marketing courses
Copywriting, media buying, analytics. Stacked Marketer Pro courses help you build new skills so you can become the full-stack marketer who can run the whole show, or you can go deep into each topic.
Swipe files
Entire email sequences. High-performing video ads. Landing pages that are crushing it. You will get access to ton of real examples you can swipe.
Community
Direct line to a community of marketing experts and peers from various niches.
Fluff-freezone
Get confidence in your marketing abilities by knowing the latest cash-generating strategies used by succesful companies and practical information you can apply right away.
Save over $4000 in SaaS, tools, and marketing services
You get deal and discounts from our partners, so you can save money on the tools you already use daily.
Trusted by marketers and founders
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“It is exactly the type of material I like to learn from.”
I have been an avid reader since day 1 of the deep dive reports. It is exactly the type of material I like to learn from.
“I feel like I have a team of researchers giving me great insights that I could never get by myself.”
“I was one of their first subscribers to their monthly Insights publications. […] these are useful information giving insight into one company’s marketing approach or a coverage of a marketing discipline.”
“stuff I can immediately apply”
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“I jumped on the train with Stacked Marketer Pro because I wanted to know as much as possible as I could, as soon as possible. […] It allowed me to use those insights to help me scale a few of my e-commerce clients.”
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Worried you won’t have time to maximize your membership?
That’s the beauty of Stacked Marketer Pro—there’s no need to digest entire reports or finish courses to reap the benefits.
Sometimes, one nugget can increase ROI on a campaign. Or a solution someone shares in the forums can help you overcome a challenge you’ve been wrestling with for weeks.
And then there are the passive savings you get on essential marketing tools, without having to lift a finger.
Stacked Marketer Pro membership is not about cramming more into your packed day. So if you’re looking for a quick ROI-boosting insight, simply swipe one of our curated examples or dive straight into the section that sparks inspiration.
Find your next winning insight and watch your ROI soar… for only $7
Get full access for 7 days. If you don’t cancel before the trial ends, the subscription renews at $99/month.
Yep, you get full access to SM Pro for 7 days with a $7 trial.
If it’s not the right fit, simply cancel before the trial ends.
Should you decide to stay with us, your journey to marketing mastery continues at $99/month.
No hidden fees, no long-term commitments—just pure, actionable insight at your fingertips.
FAQ
What is the difference between this and the Stacked Marketer daily newsletter?
Stacked Marketer is our daily newsletter where we provide you with digital marketing news and case studies.
Our goal is to keep you up to date with the latest platform changes and marketing trends.
Stacked Marketer Pro is deeper.
Our Pro Reports are the results of our research, brands analysis, founders’ interviews, surveys, and more. And everything is put into digestible, actionable insights that help you grow your business and evolve as a marketer.
If you’re just starting out, you don’t have product-market fit, Stacked Marketer Pro is NOT for you.
But if…
You regularly test new growth channels and strategies
You have product-market fit.
You need to stay ahead of competitors.
You want to get better ROI with unsaturated growth strategies.
Then Stacked Marketer Pro is for you.
Is it really worth it? Can I find this information on my own?
Aside from the CIA’s secret files, almost any piece of information is accessible online today with enough time and investment of money. So, yes, you can find this information the same way we do: Create a team, set up a reserach workflow, and spend 200 to 300 hours of work every month. Then get conclusions and actionable tips from the research.
You can do it on your own. But we think we have a better solution 🙂
Is it a long-term contract? How often can I cancel?
It’s a monthly membership and you can cancel once a month – so it’s not a long term contract. Once you cancel, you still keep access until the end of the billing cycle but you won’t be billed again the next month.
Is it easy to cancel?
Absolutely! Cancelling is easy, just a couple of clicks in your account dashboard. It’s even easier than signing up!
Can I get a corporate account for my team?
Yes, you can get a corporate account where you manage access to people on your team. You can also switch accounts between team members if someone leaves or someone new joins, all from one dashboard and with just one invoice.
Contact us for details: [email protected]
I have more questions. Can I contact you somehow?
Of course! Send us an email at [email protected] and we’ll try to help and answer all further questions.
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- Test drive SM Pro for just $7 and dive into everything we have to offer in 7 days.
- Don’t think we’re a good match? Cancel your subscription before the 7 days trial is over.
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