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Picture Superiority Effect

People recall images far better than text, and this guide explains how to apply the picture superiority effect to your marketing strategy.

🟣 Dots.

OpenAI launches app discovery in ChatGPT with ad benchmarks, Amazon consolidates ad formats with AI agent and Alexa branded conversations, how to check if AI search indexes your pages, and more.

AI runs the ads now while brands can brief Alexa

Amazon consolidates ad formats into AI-powered Amazon Ads Agent, plans Alexa Branded Conversations for 2027, and launches Sponsored Services.

App discovery moves into ChatGPT and its ads get their first benchmarks

ChatGPT adds app discovery and plugins get upgrades while new ad benchmarks show CTRs from 0.73% to 1.91% across markets.

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Choose where your bid ceiling lives before Black Friday, plus bigger LSAs

Microsoft limits manual CPC to portfolios, Google locks ROAS in promo mode, and Local Services Ads test bigger formats.

🦿 Racing.

Search engines are discouraging manual bids, the agentic race heats up, and more.

The AI agent race gets serious and search shifts again

Meta’s Muse app passes 3.4M downloads, Microsoft adds agents to Copilot, and Google tests a shorter AI Overview.

Three GPT Images 2.5 moves that turn one asset into an entire campaign.

40% less search traffic, a slow-burn spam update, and AI Overviews that link out

Google Search referrals to publishers fell 40% as a slow-burn spam update rolls out, while more AI Overviews now link out.

▶️ Product reviews.

YouTube expands product review tools and affiliate tags to 35 countries, Google search traffic to publishers drops 40% year-over-year, ChatGPT ad costs and targeting explained, and more.

Product reviews are turning into YouTube’s biggest storefront

YouTube rolls out video comparison tables for product searches, expands affiliate tagging to 35 countries, and becomes top platform cited by AI chatbots.