Archive

Just in: Threads ad accounts go stand-alone, Snap looks into microdramas, and more

Threads ad accounts go stand-alone, Pinterest starts scoring your ads, and Snap looks into microdramas as 42% of users watch them daily.

Sep 23, 2026

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1 min read

Amazon 🚫 Muse.

Amazon blocks Meta Muse from its platform, Google activates AI Mode checkout by default for Shopify stores, Threads ads now work without Instagram, and more.

Sep 23, 2026

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6 min read

Checkout moves into AI Mode by default, and Amazon locks out Muse

Google enables native checkout in AI Mode by default for US Shopify merchants while Amazon blocks Meta's Muse shopping agent.

Sep 23, 2026

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1 min read

Mere Measurement Effect

How asking people about future behavior makes them more likely to do it, and how to apply the mere measurement effect in marketing campaigns.

Sep 23, 2026

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4 min read

🖐🏼 Robot influencers.

Google removes free product listings in Europe, California mandates AI disclosure in ads, data-driven attribution splits conversion credit, and more.

Sep 21, 2026

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6 min read

The robot is allowed to shop, just not to sell

Shoppers accept AI product recommendations but California mandates disclosure of AI-generated ads and brands using AI creatives face consumer backlash.

Sep 21, 2026

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1 min read

European merchants just lost their free shelf space in search

Google removes free product listings in Europe, adds aggregator units to local search, and tests AI topic overviews in Discover.

Sep 21, 2026

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1 min read

Three ways to turn a product page into experience with GPT-6 Astra

Learn to build interactive product configurators, cart abandonment games, and diagnostic tools using GPT-6 Astra without developers or designers.

Sep 20, 2026

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4 min read

Meta drops new features and they come with a price tag

Meta launches tiered Meta One subscription up to $499 monthly, adds Instagram organic links, expands creator tools, and automates WhatsApp setup.

Sep 18, 2026

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1 min read

🤶🏼 Agentic shopping.

Google launches agentic shopping with AI Mode storefronts, Meta introduces paid subscription tiers for Instagram links, why recommendation badges work best on cheaper products, and more.

Sep 18, 2026

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6 min read

AI Mode is becoming a storefront, a forum, and an ad unit

Google adds sponsored listings to AI Mode, introduces share-of-voice tracking for merchants, and surfaces community discussions in search results.

Sep 18, 2026

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1 min read

Theory of planned behavior

Why people's intentions don't become actions unless they believe it works, others do it, and they can do it, plus how to use this in marketing.

Sep 17, 2026

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4 min read

All posts

Just in: Threads ad accounts go stand-alone, Snap looks into microdramas, and more

Amazon 🚫 Muse.

Checkout moves into AI Mode by default, and Amazon locks out Muse

Mere Measurement Effect

🖐🏼 Robot influencers.

The robot is allowed to shop, just not to sell

European merchants just lost their free shelf space in search

Three ways to turn a product page into experience with GPT-6 Astra

Meta drops new features and they come with a price tag

🤶🏼 Agentic shopping.

AI Mode is becoming a storefront, a forum, and an ad unit

Theory of planned behavior

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