Remember when everyone called Microsoft’s $26.2B LinkedIn bet overpriced?
Who’s laughing now: The network now rakes in the entire purchase price every 18 months.
LinkedIn just crossed $5B in quarterly revenue for the first time ever, marking an 11% jump year-over-year.
The biggest winner? Paid video ads grew 30% year-over-year, according to the platform.
A boost from the robots: While LinkedIn’s ad machine is surging, it is also dominating another crucial battleground: AI search results.
LinkedIn’s secret includes structured content, credibility signals, and expert authorship that LLMs love to cite. It’s also a good signal on what could work on your website, in theory.
With 60% of Google searches now ending without a click, traditional website traffic is becoming more of a vanity metric.
It may be time to diversify your visibility.
