Snapchat’s logo is a ghost, and some brand advertisers took the hint in Q3.

Users chip in: Snap’s Q3 revenue rose 14% to $1.72B, and its fastest-growing line was non-ad revenue, up 84%.

Snap’s paid subscriptions like Snapchat+, Lens+ and Memories Storage now have 30M subscribers combined. That’s a shift for an ad-funded app.

Ad revenue grew just 4%, which CEO Evan Spiegel called “below our expectations,” as brand spend fell.

User growth stalls where the money is: Daily users hit 495M, up 2M on Q2 but flat in North America and Europe. Spiegel says better ad results now come first.

Good news for performance buyers. Reach buyers, not so much.

TikTok Shop spins off: TikTok quietly launched a standalone TikTok Shop app in Singapore, Malaysia, Thailand and the Philippines.

It offers shoppable videos and livestreams, in-app checkout and app-only deals to pull shoppers from the main app. No word on the US yet.

Twitter’s lead ads get a second life: X opened its refreshed Lead Gen Ads, which collect leads inside X, to every advertiser worldwide.

A CTA button under the post matches your creative’s colors. You can download leads or sync them to your CRM.

Meta flips two switches for you: Its Marketing API, which ad tools use to build campaigns, moved to v27 with new defaults:

• Wider device reach: New eligible Sales ad sets targeting specific mobile devices or operating systems also reach other mobile devices when Meta expects better results.
• Product showcase: Meta may add closely matched products from your catalog to new ads.

To opt out, have your developer set device to 0 and enroll_status to OPT_OUT. The device default hits all API versions around February 2027.