STACKED MARKETER PRO / Courses
Course
Decoding the Why: A Modern Marketer’s Guide to Consumer Behaviour
Learn the psychology behind purchase decisions, consumer motivation, perception, attitudes, and decision-making to influence behavior and build brand loyalty.
Course Curriculum
Decoding The Why:
- 1Chapter 1 - The Power of Consumer Behavior
- 2Chapter 2 - Motivation Behind Purchase Behavior
- 3Chapter 3 - Are Your Consumers Involved?
- 4Chapter 4 - Our Senses Are Under Attach and Consumer Perception
- 5Chapter 5 - What Kind of Learner Are You?
- 6Chapter 7 - Which Self Are You Trying to Influence
- 7Chapter 8 - Personality Theory
- 8Chapter 9 - Don't Give Me Any of Your Attitude
- 9Chapter 10 - The Culture of Consumerism
- 10Chapter 11 - Communicating To Change Attitudes
- 11Chapter 12 - Perception Is Stronger Than Reality
- 12Chapter 13 - Decisions, Decisions, Decisions
- 13Chapter 14 - Is AI Changing How Consumers Behave
- 14Chapter 15 - We're All In This Together
- 15Chapter 16 - Before, During & Post Purchase: Creating Brand Loyalty
