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The Definitive Guide to Conversion Rate Optimization

A comprehensive CRO course covering analytics, heatmaps, UX research, competitor analysis, optimization ideation, prioritization, A/B testing, and reporting to boost conversions.

15 lessons  ·  8 chapters

Course Curriculum

Chapter 1 - Introduction to CRO

  1. 1Introduction to CRO

Chapter 2 - Tech Stack

  1. 2Tech Stack

Chapter 3 - Research

  1. 3Google Analytics 4 - Part 1
  2. 4Google Analytics 4 - Part 2
  3. 5Heatmaps & Recordings - Part 1
  4. 6Heatmaps & Recordings - Part 2
  5. 7UX Heuristics - Part 1
  6. 8UX Heuristics - Part 2
  7. 9Competitor Analysis
  8. 10Customer Insights

Chapter 4 - Optimization Ideation

  1. 11Optimization Ideation

Chapter 5 - Prioritization

  1. 12Prioritization

Chapter 6 - A/B Testing

  1. 13A/B Testing

Chapter 7 - Reporting

  1. 14Reporting

BONUS: Upsell Strategies

  1. 15Bonus Lesson - Upsell Strategies
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