Archive

Cocktail Party Effect

How the brain filters out noise to focus on personally relevant information like your name and how to apply this selective attention principle in marketing campaigns.

Nov 10, 2025

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4 min read

Getting press: A data-driven report on PR and marketing

How PR professionals can secure media coverage in 2024, what journalists want in pitches, and how AI affects public relations work.

Nov 3, 2025

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9 min read

Decision Utility

Why people overestimate how happy a future purchase will make them and how to use decision utility in your marketing.

Oct 30, 2025

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4 min read

Three tactics to support your brand with an AI influencer

Learn how to build brand loyalty with AI influencers using HeyGen, ElevenLabs, and Veo for personalized campaigns, community engagement, and continuous storytelling.

Oct 29, 2025

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4 min read

Planning Fallacy

Why we underestimate how long tasks will take and how to use the planning fallacy to position your product as the time-saving solution.

Oct 24, 2025

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4 min read

Three ways to turn prompts into ads that convert using Sora 2

Learn how to create cinematic ads in minutes, build reusable prompt templates, and get faster access to OpenAI's Sora 2 video generation tool.

Oct 20, 2025

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3 min read

The Curse of Knowledge

Why experts struggle to explain things simply when they forget what it's like to be a beginner, and how to avoid this trap in your marketing copy.

Oct 20, 2025

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4 min read

Maslow’s Hammer

Why we over-rely on familiar tools even when they are wrong and how to use Maslow's Hammer in marketing.

Oct 16, 2025

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4 min read

What can you expect from Q4 in 2025?

Q4 2025 consumer spending trends, BFCM performance data, tariff impacts on shopping behavior, and how Cyber Monday dominates holiday sales.

Oct 15, 2025

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9 min read

Three ways to reclaim your team’s lost hours using AI

Use ChatGPT to audit workflows, personalize internal communications, and build AI knowledge bases that cut onboarding time by over 50 percent.

Oct 10, 2025

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3 min read

Apophenia

Why our brains see patterns where none exist and how to use apophenia to guide customers toward meaningful brand connections.

Oct 9, 2025

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5 min read

Three tactics to turn documents into assets with Google’s NotebookLM

Learn how to create podcast content, map customer journeys, and build interactive quizzes using Google's free NotebookLM tool without hiring a team.

Oct 7, 2025

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3 min read

All posts

Cocktail Party Effect

Getting press: A data-driven report on PR and marketing

Decision Utility

Three tactics to support your brand with an AI influencer

Planning Fallacy

Three ways to turn prompts into ads that convert using Sora 2

The Curse of Knowledge

Maslow’s Hammer

What can you expect from Q4 in 2025?

Three ways to reclaim your team’s lost hours using AI

Apophenia

Three tactics to turn documents into assets with Google’s NotebookLM

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