Archive

Peltzman Effect

Why adding safety features makes people take more risks, and how to use the Peltzman effect to reduce purchase anxiety in your marketing.

Feb 5, 2026

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4 min read

State of Advertising 2026 Report

Current marketing budgets, team sizes, and salaries for 2026 plus how AI adoption and tracking challenges are reshaping the industry.

Feb 3, 2026

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15 min read

Rumpelstiltskin Effect

Why naming a problem reduces anxiety and makes people trust your solution, and how to use this psychological effect in marketing.

Jan 28, 2026

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4 min read

Identity Signaling Effect

Why people buy products that broadcast their values and tribe membership, and how to use identity signaling to boost your marketing.

Jan 21, 2026

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4 min read

How efficient are marketing agencies: backed by real data

Discover what drives marketing agency efficiency through data on client retention factors, operational challenges, AI adoption rates, and the gap between agency confidence and client satisfaction.

Jan 19, 2026

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9 min read

Warm Glow Effect

Why doing good makes people feel good, and how to use the warm glow effect to boost purchases and brand loyalty in your marketing strategy.

Jan 15, 2026

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4 min read

Processing Fluency

Why easy-to-process information feels more trustworthy and how to apply processing fluency to increase conversions in your marketing.

Jan 8, 2026

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4 min read

Are you doing enough to keep your customers

How companies misread customer loyalty signals, what actually drives retention, and which mistakes cause customers to leave brands.

Dec 18, 2025

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8 min read

False Consensus Effect

Why we assume others think like us and how to use the false consensus effect to improve your marketing decisions.

Dec 15, 2025

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4 min read

Three ways you can generate studio-quality ads without a designer

Learn how to swap products in ads, generate publish-ready infographics from reports, and create multiple camera angles from one photo using Nano Banana Pro.

Dec 14, 2025

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4 min read

Your designer missed it? Here are three tests to see which AI tool is best in spotting conversion-killers

Learn which AI models can audit Meta ads, YouTube thumbnails and landing pages to identify conversion issues like poor contrast and visual hierarchy problems.

Dec 14, 2025

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7 min read

Mental Accounting

Why people treat money differently based on its source or intended use, and how to apply mental accounting in your marketing strategy.

Dec 11, 2025

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4 min read

All posts

Peltzman Effect

State of Advertising 2026 Report

Rumpelstiltskin Effect

Identity Signaling Effect

How efficient are marketing agencies: backed by real data

Warm Glow Effect

Processing Fluency

Are you doing enough to keep your customers

False Consensus Effect

Three ways you can generate studio-quality ads without a designer

Your designer missed it? Here are three tests to see which AI tool is best in spotting conversion-killers

Mental Accounting

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